Greater Boston
Seven years of relevant experience in media outlets, public relations consultancy, and corporate communication; solid management and organizational skills related to PR planning and implementation; effective at creating and maintaining media relations and generating publicity.
Team leader of three PR officers; Planned and managed all media campaigns; Prepared timely press releases on behalf of management commenting on industry-related news; Led team to compose affiliated print magazine HOMEfeel distributed to clients; Organized bi-monthly meetings for over 2,000 frontline sales;
Created content for online videos including introducing private or subsidized housing and tips for purchase; provided market information to home buyers.
Emceed at press conferences; Collected data and wrote press releases for property transactions;
Published content on social media for target audiences in mainland China on platforms like WeChat.
Executed marketing and PR campaigns for commercial shootings, blogger tours, and social media giveaways for corporate clients; Monitored daily news coverage and complied media reports with publicity evaluation
Developed news angles to compose articles covering local breaking, cross-strait, and international news.