Sze Lok Chan

AI Builder | Building Penra (penra.app) | AI GTM @Zendesk | ex-AWS

Melbourne, Victoria, Australia

About

The thing I find most interesting about AI: it helps with what I don't know I don't know. That's the part nobody talks about and it's the only part that's changed how I think about almost everything. I'm building Penra (penra.app) around this idea: a writing companion that puts your ideas into your own words, exactly as you think them. Previously, I worked across cloud, startups, go-to-market, and operations, helping businesses adopt new technology and turn ideas into practical outcomes.

Experience

  • AI Go-to-Market Specialist at Zendesk
    Mar 2026 - Present · 4 mos

    ▪ Focused on AI go-to-market across ANZ commercial and enterprise segments, helping customers evaluate and adopt Zendesk’s new AI capabilities.

  • Independent GenAI & Cloud Project at Self Employed
    Jun 2025 - Present · 1 yr 1 mo

    ▪ Building Penra (penra.app), an AI writing companion that helps users draft, refine, and develop content from their ideas without losing their voice.

  • Operations Manager III, Last Mile Delivery & Technology, Amazon Locker at Amazon
    Dec 2022 - May 2025 · 2 yrs 6 mos

    ▪ Sole in-country owner of Amazon Locker operations in Australia, ran end-to-end ops in coordination with global teams across the US, Japan, Europe, and Mexico, holding service reliability while delivering OPEX reductions.

  • Amazon Web Services (AWS) (Hong Kong SAR)
    • Manager, Startup Business Development, Hong Kong & Taiwan
      Apr 2021 - Dec 2022 · 1 yr 9 mos

      ▪ First hire in HK/TW for the AWS startup segment, grew the practice 7.5x to 1,500+ startup customers over six years, distributing $12M+ in cloud credits across 200+ technical sessions, with a VC / accelerator / university partner network feeding early-stage pipeline.

    • Senior Startup Business Development Manager, HK & Taiwan
      Apr 2020 - Mar 2021 · 1 yr

    • Startup Business Development Manager, HK & Taiwan
      Sep 2016 - Apr 2020 · 3 yrs 8 mos

  • Sales Representative - Training & Certification at Oracle
    Dec 2012 - Jul 2016 · 3 yrs 8 mos

    ▪ Quota-carrying enterprise sales for Oracle's training and certification portfolio in HK, ranking #2 in APAC (FY15) by sourcing and closing a major university-wide engagement.