Sergio Zapata

Product Analyst @ Hyundai UK | Master’s Degree in Innovation | Former High-Performance Athlete

London, England, United Kingdom

About

Commercial and Analytics professional with a background as a former high-performance athlete, passionate about human connections, teamwork, and helping organizations perform at their best. Currently working in the Product area within the Automotive industry, bringing together analytical expertise and strategic thinking to drive product success. My diverse experience includes founding AceAnalytics, where I applied advanced analytics to professional sports performance, as well as roles in consulting, hospitality, and the non-profit sector. Having lived, competed, and worked across four continents, I bring a truly global perspective to every project. I combine a strong technical foundation in business intelligence and analytics tools with expertise in client management, team leadership, and commercial strategy. Motivated by solving complex challenges, building cross-cultural partnerships, and driving sustainable growth.

Experience

  • Product Analyst at Hyundai Motor UK
    Aug 2025 - Present · 11 mos

  • Founder - Commercial & Analytics Lead at Ace Analytics
    Aug 2021 - Jul 2025 · 4 yrs

    Created a niche data analytics consultancy supporting elite professional athletes with strategic performance insights. Responsibilities: • Developed the business from the ground up, creating an innovative analytics service tailored for elite athletes. • Built a custom Python/SQL system to analyse player and opponent performance metrics. • Fostered and managed relationships with high-profile clients, including exclusive current collaboration with a top 20 ATP tennis player. Achievements: • Improved win/loss ratio by 34% and supported a rise from ATP #85 to #19. • Contributed to a 622% increase in prize money earnings in 2024 through match optimization. • Established trusted long-term partnerships with high-profile athletes in a highly competitive domain.

  • (Work & Travel) Hospitality Team Leader & Manager at Sheraton, RAC Parks & Resotrs
    May 2022 - Dec 2024 · 2 yrs 8 mos

    Took a post-university break to travel around Australia, Asia and Europe, while developing my project AceAnalytics. Gained international experience and explored new environments. Worked across luxury and relaxed hospitality settings at renowned establishments including Sheraton (Port Douglas, QLD) and RAC Parks & Resorts (Monkey Mia, WA). Responsibilities: • Ensured top-tier guest experience through consistent service delivery in both upscale and resort environments. • Managed and led diverse teams: designed rotas, delegated tasks, supervised daily operations, and supported staff performance development. • Coordinated events, oversaw financial planning, and ensured alignment between leadership goals and staff performance. Achievements: • Progressed rapidly from front-line staff to Team Leader, then Manager, in recognition of leadership ability and performance. • Collaborated and built strong working relationships with multicultural teams and maintained high standards across varying work environments and contexts. • Designed and implemented a compensation structure that significantly improved team satisfaction and retention.

  • Innovation Business Analyst at INNSPIRAL
    Mar 2021 - Aug 2021 · 6 mos

    Worked with a leading innovation consulting firm serving clients across retail, commerce, finance, and industrial sectors throughout Latin America. Responsibilities: • Collaborated in product development from ideation to prototype testing for a leading energy client. • Delivered market and competitor research to guide solution design. • Designed and ran a hands-on innovation training program for client staff. Achievements: • Cut operational costs by 20% by absorbing additional responsibilities after a team member’s exit. • Successfully led the Innovation Training Program for the client's employees, achieving a 94% participant satisfaction rate. • Secured client contract renewal by exceeding expectations on project delivery.

  • Finance Project Manager at Fundación Trabün
    Aug 2019 - Mar 2021 · 1 yr 8 mos

    Oversaw operational and financial management of a non-profit supporting education in vulnerable communities. Responsibilities: • Directed a program across 7 schools with 50+ volunteers. • Oversaw the distribution and compliance of public funding. • Coordinated with stakeholders to plan and execute educational initiatives. Achievements: • Achieved 100% program execution rate across all planned activities. • Increased student participation by 34%. • Maintained flawless financial compliance, strengthening the foundation’s credibility