Arlington, Texas, United States
With more than 20 years of experience in sales and marketing, Stephanie is a strategic and creative leader who defines and executes growth strategies, builds and manages high-performing teams, and cultivates strong and lasting relationships with clients and partners. Ms. Ulrich has a proven track record of delivering results and exceeding expectations in various sectors. She has successfully launched new lines of business, won board approval for innovative projects, implemented efficient systems and processes, and increased revenue and market share for her organizations. She holds a Nonprofit Essentials Certificate, is certified in Google Analytics, and holds a certificate as a Certified Credit Union Cooperator. She is passionate about supporting Cornerstone to help member credit unions grow and prosper by providing essential and innovative services.
UPWARD is a global network accelerating advancement of executive women through the implementation of member and corporate programming to support diversity and inclusion in the workplace. We provide an environment where women have the opportunity to build relationships, and to receive sponsorship, resources, and the necessary support to reach and succeed the highest level attainable in their career. Focused on promoting a revenue driving mindset across the entire organization while leading all revenue focused departments.
Provider of national marketing, campaign strategy, creative, CRM, outreach, and customer database services. Recruited to apply deep marketing and campaign management expertise to expand customer base and increase campaign breadth for existing clients. Directs sales and marketing operations with management teams and P&L. Formal sales CRM system. • Implemented Act! CRM platform, then led transitioned to Salesforce CRM for improved tracking. New line of business. • Identified opportunities for customized loyalty programs. National digital presence. • Won board approval to develop national digital campaign for major franchise client. Marketing efficiency. • Re-analyzed data cleansing methods for healthcare client's database to remove patients beyond service area. Sales Growth. • Gained 10% sales lift YOY. Campaign ROI. • Boosted campaign ROI for national grocery chain 1,200%. Service utilization. • Expanded customer use of retail client's new 2-hour delivery service 6%. Website visit lift. • Increased lift to client's website 20% by aligning national client with new USPS mailer promotion.