Zurich, Switzerland
Experienced Owner with a demonstrated history of working in the Skincare industry. Skilled in Healthcare Professional Marketing, New Products Innovation, Medical Engagement and Management. Works with Skincare Companies at translating medical influencers' needs into actionable programs to drive brand medical credibility and fuel innovation pipeline with medical insights. Creative and entrepreneurial Pharm D with a strong expertise in Skincare and an MBA from ESSEC Business School.
SkinLinkConsulting offers Creative Skincare Solutions to strengthen brands connection with Healthcare Professionals. With 25+ years of Professional Experience in Healthcare Professional Marketing and a passion for Skincare and Babycare, SkinLinkConsulting translates Medical Influencers needs' into actionable programs to drive brands medical credibility and fuel products innovations with medical insights. From Skin Insights, Influencer engagement programs to Brand Strategic Medical marketing.
Championed and led the creation of the J&J consumer Global Professional Center of Excellence- a global entity connecting and scaling healthcare professional activities around the world. Defined global vision and strategic plans for the entire portfolio of J&J consumer brands working across various need-states ( Beauty- Baby-Oralcare-OTC). Drove integration of Professional activities into global brand building consumer programs facilitating the development and the roll-out on integrated influencers communication campaigns.
Championed the development and expansion of Professional Programs in lead markets with a strong focus on Neutrogena, Aveeno and Johnson's Baby brands. Created a global network of Pediatric and Dermatologic Experts for J&J Beauty & Baby and established partnerships with leading influencing medical organizations globally. Played an active role in fueling new products development with medical and scientific insights.
Led the creation and implementation of the US AVEENO Medical Sales Team promoting Dermatologists and Pediatricians. Advance Professional Marketing programs on AVEENO with a focus on promoting advanced based science on Natural Ingredients. Established scientific credentials on AVEENO through medical educational programs. Partner with leading Skin of Color Experts in the USA, to launch the AMBI brand skin care collection to US dermatologists.
Led the marketing integration of the NEUTROGENA skincare line with the Ortho-Dermatologics Rx porto-folio in Dermatology. Manage the launch of Retin-A micro and Centany Rx products in Dermatology.
Worked on the # 1 US dermatologist recommended brand in the USA. Expanding Professional Programs and strengthening the brand medical credentialing trough the implementation of advanced educational programs and the launch of Neutrogena Suncare Products in Dermatology.
Supported the launch of RoC Dermatologic - a skincare collection of products dedicated to skin problems and strictly promoted to Dermatologists. Contributed to communicate the science and clinical evidence behind the overall RoC brand proposition as Scientific Communication Manager