Singapore
Internationally experienced educator-practitioner and senior Asia-Pacific business development and marketing leader with over 30 years of expertise across the luxury beauty, fashion accessories, lifestyle, travel retail, and e-commerce sectors. Having worked extensively across Singapore, Hong Kong, Paris and the Asia-Pacific markets, I bring a distinctive combination of strategic business leadership, intercultural communication, stakeholder engagement, and tertiary-level teaching experience. Throughout my career, I have led regional business expansion, integrated communication strategies, brand development, digital transformation, and cross-cultural collaboration initiatives for MNCs - Estée Lauder Companies, LVMH, Shiseido Group, Timex Group, and Exclusive Asia Pacific. My experience spans local and travel retail markets, focusing on brand positioning, strategic communication, omnichannel engagement, and stakeholder management across multicultural environments. Alongside my international business career, I teach communication-focused modules across higher education institutions in Singapore, including academic writing, critical reasoning, professional communication, and presentation skills for multilingual learners preparing for diploma and undergraduate education. My teaching approach emphasises student engagement, analytical thinking, communication confidence, and the integration of academic learning with authentic professional and global contexts. Recognised for combining strategic thinking with a collaborative leadership style, I have consistently delivered growth, strengthened stakeholder partnerships, and developed high-performing multicultural teams across international environments. Selected Professional Highlights Led regional business expansion, stakeholder engagement, and brand development initiatives across Asia-Pacific through strategic planning and intercultural collaboration. Delivered profitability and sustainable growth through integrated business development, digital marketing, CRM, consumer engagement, and omnichannel communication strategies. Directed multicultural teams across regional markets while strengthening collaboration, communication effectiveness, and organisational development. Spearheaded integrated online and offline communication strategies that enhanced customer engagement, strengthened brand visibility, and improved commercial performance. Passionate about higher education, intercultural communication, and global strategic engagement.
Adjunct Lecturer
Manage the overall P&L of multiple brands by developing and implementing effective and creative business and marketing as well as retail and merchandising strategies of B2B and B2Csectors. Plan annual sales, marketing and operating budgets and provide close monthly monitoring. Keep track of current market competition and develop effective targeted marketing campaigns/promotions through analysing consumer insights and trends data. Work closely with distributors on local markets and travel retail retailers. ► Drove key efforts to combat the impact of global pandemic by maximising available resources, shifting focus to E-commerce to offset the downturn in travel retail and increasing consumer experience, including traveling Chinese customers. ► Streamlined visual merchandising and creative content that increased website traffic, brand exposure and customer base expansion. ► Integrated consumer insights and industry trends to develop and launch creative and targeted marketing activities that boosted customer acquisition, conversion and loyalty.
Managed annual and monthly P&L and daily operations for both brands through 3 affiliates and 10 distributors, alongside a team of 6 direct reports in the region. Developed and implemented business and marketing objectives based on KPIs that guided regional teams in meeting and exceeding established targets within an agile cooperative environment. Conceptualised and executed integrated digital marketing omnichannel strategies and campaigns spanning all touch-points (online and offline) to propel overall retail sales. ► Applied current industry trends and customer insights in creating content marketing and SEO strategies toward the improvement of online and offline interactive consumer experience, which resulted in the increase in acquisition and conversion rates for Darphin and Smashbox. ► Implemented a responsive, fast and informative Darphin website in Korea which significantly brought retail sales of $12M; established a Darphin beauty salon with the Korean affiliate with sales of $2.8M within 18 months. ► Secured exclusivity of Smashbox in Sephora in the region and expanded its visibility to reach $2.5M in 2 years. ► The driving force behind the significant annual growth of Darphin in Hong Kong and Taiwan by repositioning the brand and opening new distribution channels (luxury spas and beauty salons).
Oversaw daily brand operations and P&L of Timex Group brands, including Timex, TX, Marc Ecko, Nautica through 11 distributors, with a team of 4 direct reports. Facilitated comprehensive training to the sales team to increase their knowledge and skill levels towards the upgrading of the Timex brand. Provided clear goals and defined work processes of the team, while establishing and cultivating distributor relations to drive sales. ► Conceptualised the idea and established the first-ever flagship retail boutiques for Timex in Jakarta and Tokyo, resulting in annual retail sales increase of 20%. ► Held in-depth negotiations to reach better margins and improve locations with airport retailers in China, successfully acquiring a 30% increase in turnover and profitability.