Sylvia Yates

About

20+ years of global experience in business strategy, marketing, product development, transformation, go-to-market, and data driven innovation across industries. Known for connecting the dots across disciplines to unlock unseen opportunities and deliver impactful outcomes. Proven track record in accelerating business growth, turning around underperforming categories and applying Al-enhanced, customer insight-driven strategies rooted in customer centricity. Bridges strategy & execution in both B2B & B2C contexts, high-growth and mature markets. Multilingual Leader with P&L ownership, excellence in data-led decision making, and cross-functional leadership in global environments.

Experience

• Marketing Director at Leaf Space
  Nov 2025 - Present · 8 mos

• bpost (Brussels, Brussels Region, Belgium)
  • VP Marketing
    Jan 2024 - Feb 2025 · 1 yr 2 mos

  • Director of Product Management Mail Parcels & Data
    May 2022 - Dec 2023 · 1 yr 8 mos

  • Director of Product Management Parcels
    Sep 2021 - May 2022 · 9 mos

• Orange (4 yrs 1 mo)
  • Head of Product and Go to Market
    Oct 2020 - May 2021 · 8 mos

  • Head of Go to Market
    Jul 2019 - Oct 2020 · 1 yr 4 mos

  • Head of Prepaid MBB and In life marketing
    May 2017 - Jun 2019 · 2 yrs 2 mos

• International Strategy and Marketing Consultant at Consultant
  Oct 2010 - Dec 2016 · 6 yrs 3 mos

  Multiple industries: Telecom, FMCG, Appliances, Advertising, Food retail, Outsourcing

• Regional Business Manager Freestanding Microwaves EMEA at Whirlpool Corporation
  2008 - 2010 · 2 yrs