West End, Queensland, Australia
Creative Industries and Business Student @QUT - Communication - Advertising and Public Relations. Greetings everyone, My name is Phuong Thao, although you can also call me Sylvia. I am a dynamic undergraduate student @QUT. I am majoring in Communication (Advertising and Public Relations), minoring in Digital Media. I firmly believe in the power of effective communication. My academic journey at QUT has not only equipped me with these skills but also instilled in me a profound appreciation for the strategies, narrative techniques, and innovative approaches that make advertising and public relations such influential domains within the corporate landscape. My studies have equipped me with essential skills in strategic communication, communication management, media relations, and digital media proficiency. Yet, what truly excites me is the prospect of continuous learning and adaptation as our fields evolve. I firmly believe that embracing change and staying open to new ideas are essential for personal and professional growth. Looking forward to connecting and embarking on this journey of discovery together.
Supported the launch of an upcoming product through comprehensive research, including: - Conducted user research to uncover pain points and identify key user goals. - Developed detailed, evidence-based customer personas, providing actionable insights. - Analyzed operational environments and competitive landscapes to inform strategy. - Curated a list of high-potential customers and relevant industry events for targeted outreach