Nuremberg, Bavaria, Germany
People-Centric Digital Transformation Executive with a proven track record of driving growth, profitability, and operational excellence through strategic, results-oriented initiatives. Experienced in leading large-scale transformation programs, leveraging technology and AI to unlock business value, accelerate innovation, and deliver measurable outcomes across diverse industries. I build and lead high-performing teams, focusing on talent development and a culture of collaboration and innovation. Cross functional Partnership with Sales, Finance, Marketing, Operations, and HR, to ensure transformation initiatives translate into tangible business results across industries including enterprise brand, government, telecom, banking, retail, and aviation.
- Leading the global, all-markets digital transformation of #adidas brand processes. Drive the development and execution of a global digital strategy for brand transformation technology and engineering teams, enabling seamless global brand activation, merchandising, Go-To-Market (GTM), and digital asset management across diverse domains. - Drive agile transformation across product areas, overseeing end-to-end processes from ideation to rollout, including change management, adaptability, and operational efficiency. - Led cross-functional teams in designing and implementing optimized business processes and solutions, ensuring enhanced user experiences while maintaining compliance with SLAs, governance, and regulatory standards. - Established robust quality assurance frameworks, tracking system performance against KPIs such as Net Promoter Score (NPS) and Return on Investment (ROI). - Strategically planned and executed product roadmaps, managing staffing, engineering capabilities, scalable technologies, vendor partnerships, and cost frameworks. -Lead global engineering teams, including Adidas Brand Zaragoza and Gurgaon, fostering a culture of excellence, collaboration, and innovation.
- Provided strategic leadership to corporate marketing IT teams, driving the execution of global and cross-functional digital solutions aligned with corporate marketing and brand operations. - Planned and executed program roadmaps, focusing on staffing, delivery models, cost frameworks, and operational strategies. - Championed operational excellence through rigorous engagement reviews and quality assurance processes. - Promoted cross-functional collaboration and innovation, ensuring programs remained cutting-edge and impactful.
- Led the Digital Transformation Services business unit, achieving targets in sales, revenue, profit, and cash management. - Oversaw key pillars including business strategy, consumer experience, digital transformation, business optimization, and analytics/data insights. - As a board member, contributed to company strategy, market expansion, and customer acquisition, driving profitability and valuation growth. - Directed delivery and operations across multiple territories, ensuring exceptional customer experiences and business outcomes.
- Managed Gulf Territory, Telco, Government, Open Source, and Enterprise Integration Delivery Units, building a robust OSS portfolio that earned the Microsoft OSS Worldwide Finalist Award. - Led presales, pipeline management, and project delivery, achieving business unit metrics in revenue, profit margin, sales targets, utilization, and client satisfaction. - Mentored leadership teams, managed client escalations, and strengthened executive relationships across UAE, Qatar, Bahrain, Egypt, Canada, Nigeria, and KSA.
• Strategic Program Management: Accountable for orchestrating and managing multiple enterprise programs aligned with strategic business objectives, fostering successful outcomes. • Client Engagement Consultation: Consult and engage with key customers, contributing to the development of their digital roadmaps, ensuring their alignment with the organization's solutions. • Team Operations and Human Resources: Manage team operations and human resources, fostering a cohesive and efficient work environment. • Budget Control and Profitability: Exercise fiscal responsibility by controlling department budgets and expenses, ensuring the department's profitability. • Customer Value Maximization: Cultivate customer loyalty by enabling customers to fully leverage the value of the organization's solutions and services. • Stakeholder and Steerco Orchestration: Build credibility, establish rapport, and maintain effective communication with stakeholders at various levels, both internal and external.
• Manage the requirements phase, including elicitation analysis and documentation of the proposed software solutions. • Liaise extensively with external or internal clients. • Work closely with the product development team, serving as the liaison between the development team and the product users and assisting with scope management.
• Member of Microsoft Global Partner Support Delivery (GPSD) team, handling all Microsoft Partners support requests to assure getting all the benefits of Microsoft Partner Program (MSPP). • • Partner Technology Consultation: Serve as a dedicated Partner Technology Consultant (PTC), holding the role of Support Account Manager within Microsoft. Responsible for meticulously analyzing and scoping technical support inquiries from MS partners. • Technical Account and Escalation Management: Focus on the adept management of technical accounts, excelling in the resolution of partners' technical support issues. Skilled in managing escalations to ensure timely and effective issue resolution.
• Receive project software requirements specifications document from Business Analysis team, set the project technical scope and prepare the software functional specs document. • Construct the technical work breakdown structure and define project milestones with expected deliverables for each milestone. • Set and review the software class design with the Architecture team and project team members. • Manage and participating in the implementation of modeler and simulator Logic and UI Layer.