Greater Paris Metropolitan Region
Experienced Marketing & Sales leader, expert of the Education sector. Hands-on project manager skilled in a broad range of growth-related tools and techniques : SEO / GEO, SEA, Social Ads (LinkedIn, Facebook/Instagram), website optimisation, emailing, marketing automation, CRM.
Role : driving growth and marketing across all levels of the Group following the acquisition of three new companies. Babylon.fr is a pioneering French e-learning provider specializing in training for professionals in banking, insurance, and real estate. More than 340 ready-to-use modules and a fully integrated in-house studio for bespoke content creation. Génésia is a French training and consulting company specialized in Banking, Finance and Insurance. It delivers both regulatory and tailored programs in classroom, live online, and e-learning formats. Finance Training has been the French leader in CFA® preparation since 2005, having trained more than 2,000 professionals for one of the world’s most prestigious finance certifications. + First Finance + First Eduction Online
First Finance is one of the oldest French private institutions of executive education in Banking, Insurance and Finance. More than 2,500 premium quality courses and 150,000 professionals trained. First Education Online offers Executive Online Certificates in partnership with the most prestigious institutions in the world : HEC Paris, ESCP BS, Mines Paris, CentraleSupelec Paris, Columbia BS, Wharton... More than 16 000 professionals have been certified to date, with a 96% satisfaction rate. Role : • Sales & Marketing strategy (entire sales funnel, 4 brands) • Management of paid acquisition (SEA, LK ads, FB/IG, partners) • Reshaping of softwares (marketing automation) and websites (SEO, UX/UI) • Communication (PR, branding) Team : 15+ people (mix of agencies, freelancers, employees) Member of the board of directors Stack : SalesForce CRM, Pardot, CMS (WordPress, Webflow), Twilio, LMS (Moodle, EdX), WooCommerce, YouCanBookMe, Zoom webinars, Zapier, OutGrow, Wizaly
Prepaya is a leading institute preparing students for competitive exams, dedicated to the AST/ASTI (Admissions Sur Titre) for the Top 5 French Business School (HEC Paris, ESSEC, ESCP, EM Lyon, EDHEC) Set up of the Marketing/Sales IT system, from scratch : • CRM : Zoho CRM • Emailing : Zoho Campaigns • Online calendar : Zoho Bookings • Forms (lead magnets) : Zoho Forms • Phoning : Zoho Voices • Chat : Zoho Sales IQ • Accounting / Payments : Alma, Zoho Books, Zoho Invoice
Parnasse Education is a leading institute preparing students for competitive exams (Top Business Schools, Political Sciences universities, Engineering Schools). • Hiring, training and management of a 15 people sales force • Set up of sales tools: Zoho suite (CRM, Mail, Chat, Forms), AirCall, YouCanBookMe • Monitoring of acquisition campaigns: Facebook/IG Ads, Google Adwords, Snapchat (~300k€ budget) • Organisation of meetings and webinars (~100/year)
Lab Assistant is the App Store for Life Science Laboratories. We connect protocols, data, and all laboratory equipment to one single place. As CMO (Chief Marketing Officer): • Partnered with major R&D labs and laboratory suppliers, including: Pasteur Institute, ENS Lyon, Becton Dickinson (BDX), Sigma-Merck Life Sciences (world), New England Biolabs (world), Ozyme (France), PCR Biosystems (UK), Nippon Genetics (Germany) • Pitched the company: Hello Tomorrow Top 500, Y Combinator top 10%, 500 start-ups nominee • Raised pre-grant from Digital Science's Catalyst (Springer-Nature investments fund) + Seed money at a €1M valuation • Designed logo, website and created an Explainer video from scratch (script writing, paper storyboarding, tools: GoAnimate + Pond5 + Voices.com + iMovie) • Negociated the domain name "labassistant.com" down 500% the listed price As COO (Chief Operating Officer): • Co-wrote a Jeune Entreprise Innovante (JEI) application and received 120% salary financing from Crédit d'Impôt Recherche (CIR) • Incubated the company at the IMT Starter (Mines-TelecomSud-ENSIIE) & Genopole BioCluster • Gathered a contributors community: 23 scientists, 5 web engineers, 8 business executives (short bios: https://www.pcrwizard.com/contributors) • Launched partnership: Institute SupBiotech (project "Fil Rouge 2019"), 4 R&D students, 5 weeks of experiments with 5 different enzymes (DNA Polymerases) Product development: • Designed the app from scratch (4 weeks): users interviews, paper moqups, application of Google Material Design guidelines, creation in Sketch, animation in InVision, users tests, rince & repeat • Managed the app development following Agile/SCRUM principles • Team: 3 co-founders + 2 PhDs • Model: Software as a Service (SaaS) • Stack: Bootstrap/EmberJS + Ruby on Rails ; Material UI/ReactJS/Redux + Node.js/Express + SendGrid/PDFkit APIs
Schools: • SKEMA Business School (MS Mktg) • ICN Business School (PGE) • ESCEN (PGE) • Atlas Institute (MS Tourism) • Magnum Institute (MS Wine) • Webtech Institute (Dig Mktg track) Courses : • Marketing & Sales Strategy • Marketing Mix & Branding • CRM & Trigger Marketing • Negotiation Skills • Crisis Management • Agile Project Management • Innovation & Product Life cycle