Paris, Île-de-France, France
An extensive history of success across business start-up, rescue and turnaround as a results-driven Senior Operations Specialist with exceptional ability to target emerging technologies and their commercial applications to generate new revenue streams, increased profit and return on investment. An entrepreneurial leader with strong commercial acumen in driving change and business transformation across highly competitive industries. Orchestrating seamless operations, embedding positive business culture and engineering international market leading products to drive sustainable €multi-million growth. Combining strategic vision, astute financial control and a talent for sourcing innovative solutions under pressure to achieve consistently top results and client service excellence. Relied upon as an influential board leader in negotiation, stakeholder engagement and building productive teams to achieve their highest potential. A confident, inspirational visionary with highly cross-functional awareness and commitment to deliver.
Accelerating the transformation of OOH Advertising through AdTech, AI and data-driven innovation: - AdTech Strategy: Driving programmatic pDOOH expansion, integrating retail media and contextual data to grow market share and digital revenue. - AI Leadership: Spearheading AI adoption to transform operations, enhance decision-making, and drive process reengineering across all business functions. - Audience Measurement: Leading global OOH audience measurement with AI-driven solutions, enhancing campaign effectiveness and accelerating digitisation. - Data Governance: Building robust frameworks for data integrity, security, and compliance, enabling scalable AdTech and AI initiatives. - Open Innovation: Championing collaboration with startups, municipalities, and partners to foster mobility and smart city innovations.
Lead the Partnership strategy, guaranteeing access to premium media, data and technology to deliver optimal client outcomes at scale • Foster solution deployement to achieve a 20% margin increase while maintaining all performance KPIs at desired levels • Redefine contract structure for a healthier relationship with all providers including covering costs of participation in our marketplaces • Add new technology partners to the ecosystem to systematically complement the MediaMath platform core features --- Lead the Product strategy and market positioning, develop the roadmap to maximize engineering throughput • Focus MediaMath product efforts to core values and assets to increase value creation for clients and marketability • Release a complete overhaul of the user experience to increase efficiency by 35% and accurate decision making to optimise campaigns • Launch an innovation and acceleration program partnering with startups for rapid proof-of-technology and go to market --- Lead the Data & Analytics practice, ensuring robust and accurate data access to make timely strategic decisions • Automate reporting for faster client responsiveness and greater accessibility, and to free up analytics resources • Audit strategic clients analytics needs to develop a proactive offering through data consulting and products • Apply data science to the bid opportunity firehose to build forecasting and planning solution, and package access for partners
Expanded Group data and media consulting offering, articulating the value proposition to clients and deploying innovative solutions • Designed innovative solutions for client to effectively leverage data in their communication process through marketing technology and media agency in-housing • Guaranteed the quality of the media consulting and ad tech projects delivery, acting as an expert within the consulting teams, and supporting the international Media Expertise & Innovation teams • Led or contributed to cross functional projects with data science and engineering teams such as attribution, media mix modeling, robotic process automation, applied machine learning and artificial intelligence
Developed Group technology partnerships and expertise resulting in c. $50M media investments. Built and managed diverse internal and external R&D, operations and user support teams. • Laid out Business Process Management (BPM) and Robotic Process Automation (RPA) vision to gain 35% in productivity. • Designed and implemented Media Planning Decision Support solutions with scientific consultants and data scientists. • Created and deployed a unified client (CX) and user experience (UX) to achieve full brand consistency across 100+ offices.
Defined and deployed agency data strategy to meet client goals and developed a $100M pa data consulting practice. • Developed business and media management expertise using data and technology to increase media budget efficiency 25%. • Maintained data management platform, improved governance, security and compliance; (ISO 27001 certification, GDPR). • Designed and implemented the Curated Kiosk (media quality-based curated marketplace) that delivered $38M TO.
Spearheaded data product design and launched self-service data analytics platform for 3.5K+ users across 100+ countries. • Helped secure $500M new businesses by leveraging Artemis (Havas proprietary data management platform). • Built and led 50+ Artemis Team to strive in Agile and Test Driven Development (TDD) for 5X faster product evolution. • Thought Leader on Big Data business application and mentored 15+innovative start-ups in media management field.
Built and managed 15-member Artemis Data Solutions Team; drove client satisfaction and contract renewal valued $150+M. • Increased reach of company insights and data solutions c. 10X by leveraging Big Data; master class requested from clients. • Redevised marketing strategy, built knowledge base and online training content to offer data driven services to marketers.