Toronto, Ontario, Canada
Iβm a product marketer specializing in messaging, demand generation, and go-to-market execution with experience across AI and B2B SaaS (FinTech, MarTech, data infrastructure, and developer tools). I build clear, differentiated market narratives for complex technical products that drive adoption, pipeline growth, and revenue. My work centers on partnering closely with product, engineering, sales, growth, and executive leadership to create repeatable go-to-market systems that align teams and accelerate commercial performance. Across high-growth environments and complex products, I have led: β’ End-to-end product marketing strategy β’ Category positioning and competitive differentiation β’ Messaging architecture and narrative development β’ Product launches from 0 to 1 and expansion releases β’ Sales enablement for enterprise and mid-market teams This work is also grounded in building scalable product marketing infrastructure, from positioning frameworks, launch playbooks, enablement systems, and ICP segmentation models that improve win rates, shorten sales cycles, and increase retention. Who doesn't love a few personality tests β¬ 1οΈβ£ πππππ ππ²π©π ππ±π©π₯π¨π«ππ«: ENFJ-A | The Protagonist 16personalities.com/enfj-personality 2οΈβ£ πππ«ππ§π ππ‘π¬π π’π§πππ«: Achiever | Restorative | Self-Assurance | Strategic | Relator 3οΈβ£ ππ‘π ππ¨π ππ§ πππ«π¬π¨π§ππ₯π’ππ² ππ§π―ππ§ππ¨π«π² (Strengths): Energetic | Positive attitude | Consistent | Hard Working | Socially Active | Flexible | Imaginative | Self-disciplined | Achievement Oriented I was named one of the best-emerging marketers in the world by The Drum. #Future50 β‘ www.thedrum.com/lists/future-50
I support early-stage B2B SaaS and AI companies with messaging, positioning, launch strategy, and revenue-focused marketing programs. I worked directly with founders and leadership teams to define positioning, clarify ideal customer profiles, and translate product value into messaging that supported pipeline growth and revenue expansion. Every initiative was grounded in clear positioning and tied directly to pipeline generation and business outcomes. My work includes: β’ Market research and competitive analysis β’ ICP definition and positioning development β’ Go-to-market strategy and product launch planning β’ Demand generation and paid acquisition β’ Sales enablement for enterprise and mid-market teams
I invest at the pre-seed and seed stage, writing initial cheques between $1K and $10K. Beyond capital, I provide advisory support across positioning, go-to-market strategy, and early-stage growth. I work with founders to clarify market narratives, define ideal customer profiles, and design acquisition strategies that support traction and revenue.
GoingVC is building a VC ecosystem designed to launch investor careers, fund founders, and activate angels. I lead marketing strategy across brand, demand generation, and go-to-market initiatives, positioning GoingVC across distinct audiences including aspiring VCs, angel investors, and founders. My work focuses on clarifying value propositions and executing marketing programs that drive program enrollment, community growth, and investor activation. Key areas of ownership: β’ Positioning and messaging development across programs and angel initiatives β’ Demand generation and paid acquisition strategy β’ Marketing automation and funnel optimization β’ Website messaging and conversion optimization β’ Founder-led thought leadership and ecosystem partnerships I'm also one of the co-hosts of the GoingVC podcast, give it a listen! https://bit.ly/44XVt7p
Seekr is an enterprise AI platform enabling organizations to build and deploy domain-specific AI and agentic solutions with transparency and scalability across data, models, and infrastructure. Raised $100M led by AMD Ventures and Danu Ventures I led product marketing for enterprise AI solutions across generative AI, semantic search, RAG, and AI agents. Partnered closely with product, engineering, customer success, sales, and leadership to translate complex AI capabilities into a market narratives that supported enterprise adoption and revenue growth. Core areas of ownership: β’ Defined product positioning, value propositions, and competitive differentiation for AI and LLM-based solutions β’ Led strategic product launches from beta through general availability β’ Developed GTM strategy across enterprise buyer journeys β’ Built sales enablement programs including messaging guides, training, and competitive battlecards β’ Conducted competitive analysis to inform roadmap, pricing, and market strategy β’ Partnered with product teams to align technical innovation with commercial opportunity This role required deep technical fluency across LLMs, RAG architectures, semantic retrieval, and agentic systems, along with the ability to operate in a fast-moving enterprise AI environment.