Dubai, United Arab Emirates
META-Certified Digital Marketing and Social Media Strategist with 6+ years of experience across UAE, USA, Canada, and Pakistan. Focusing on SEO, content, social media, and client engagement for Tiger Strikes & WIKIT. Growing skillset for HubSpot, Umbraco, CapCut, Canva, and influencer partnerships. Experienced in driving engagement, leads, and sales through data-driven marketing, events, and collaborations. This is my professional description—but if you ask who I am beyond work: I'm a writer and an occasional chef when inspiration strikes. As a Top-Rated Fiverr Seller, I've crafted children's books, horror stories, fiction, and scripts for game apps, all with a 5-star track record. My passion for sports runs deep—I excelled in badminton and basketball back in school. Need a voice-over artist? I’m in. Want an actor for an ad? I’m theatre-certified. But my biggest achievements go beyond professional milestones—they lie in the experiences, lessons, and incredible people I’ve met along the way. You want your business to create real impact by connecting with emotions and lives? Let’s do this!
Responsible for overseeing the strategic direction and daily sales activities within the GCC region. Managing documentation and requirements necessary for UAE employment, including the oversight of visas and sponsorships. Coordinating directly with senior leadership to ensure regional performance aligns with global company goals. Specifically focused on driving business development and optimising sales conversions. Identifying and securing new business opportunities throughout the Gulf to expand the company's presence. Establishing GoLingua as a key player within the Emirates Towers, Dubai, and the broader GCC market. Responsible for the entire conversion funnel from initial market entry to the final closing of contracts in the region.
As a Digital Marketing Executive at Dubai Golf, one of the most prestigious golf and leisure companies in the UAE, I drive digital growth and brand engagement for Tiger Strikes & WIKIT. My role involves crafting SEO-optimized content, managing paid media campaigns, and executing social media strategies to enhance visibility and customer engagement. I oversee content creation, online promotions, and web content management, ensuring a seamless digital presence. Additionally, I collaborate on venue relations (Tiger Strikes), client partnerships, and strategic marketing initiatives, leveraging data-driven insights to maximize reach and revenue.
As an SEO Copywriter at Purpose Path, I crafted high-quality, optimized content to enhance search rankings and drive organic traffic. I developed and executed content strategies, ensuring alignment with marketing goals and audience engagement. My role involved SEO research, content marketing, social media communications, and digital advertising, contributing to successful campaigns. Additionally, I collaborated on project management and content management, strengthening brand presence across digital platforms.
As Business Development Manager at The Videographers, I drove brand growth through marketing strategies, client relationships, and industry collaborations, boosting bookings and revenue. I also led TVG TV, a digital storytelling platform, interviewing artists and hidden talents in Pakistan. Inspired by Humans of New York, I created engaging content that amplified their voices, strengthening audience connection and brand engagement.
As the Lifestyle Editor for UPFRONT, Daily Pakistan, I played a key role in shaping its editorial vision and content strategy. From conceptualizing the magazine to overseeing its design and execution, I led the initiative from the ground up. Under my leadership, UPFRONT gained significant traction, doubling social engagement and solidifying its place as a go-to lifestyle publication.