Riyadh, Saudi Arabia
- Retail Downstream - Team Leadership and Coaching - Extensive Sales Skills - Business Development - Sales Management - Operations Management - Project Management - Government and external affairs understanding - CSR program development
Retail network development for new Shell retail sites in KSA Leading the on-site NFR operations Ensuring all BUs operate effectively and efficiently Guest experience everyday is exceptional Dealing with local legislative authorities Inventory management for fuel as well as C-Store, Shell Cafe, Retail Lubricants, Car Care and Car Wash Migration of legacy sites to Shell standard retail sites Retail site HSSE guidelines implementation Team coaching and development
. Developed new commercial property . Added Retail and Pharmaceutical Businesses . Established Sales Operations & Product Setup in the system . Cost Effective Supply Chain, Vendor Management and Credit Management . Merchandising and Marketing Campaigns through agency . Dealing with Government agencies
• Looked after the end to end business – Community Engagement & Management, Client Relationship, Systems and Process Implementation, New Business Development • Overviewing all operations – Content Creation to execution • HR policies and implementation • Brand Book Development for clients
. Custodian of all business related activities . P&L Accountability . Develop country strategy . Leverage international partnership in local markets . Multiple stakeholder management spread across different geographies . Business Development, RTM, Sales Operations, Product Portfolio and Pricing accountability . Supply Chain Streamlining Project on Local Blending
• Looking after a business with an annual turnover of +$25 million. • Sales 1st Journey custodian for North Region. • Responsible for development of team on skills and competencies via day to day coaching of team. • Holding regular business planning and reviews of distributors. • Distribution and Market visit for helping AMs and customers improve sales operations and capability. • Designing trade marketing and distribution programs. • Coordination with cross functions like Supply Chain, Marketing, Sales Support and Retail. • Working on Route to Market Strategy for the Region
• Route to Market Planning. • Ensuring Shell DVP & CVP delivery (Marketing Programs, Improving Mind Share, Marketing, Sales & Technical Trainings etc.) • Business Planning with Stakeholders. • Operational Excellence. • KPI and Sales Reports submission (Forecasting, Sales Analysis, Distributor Performance Reviews, Market Intelligence, Audits). • Looking after 2 territories simultaneously. Also looked after Region in RM’s absence. • Regional HSSE Focal Point.
• Provided consultancy to Business Partners (Distributors). • Monitored Operational Excellence KPIs via Market Visits, Distribution Audits, Face-to-Face Meetings, MTD and TYD tracking sheets, HSSE audits of Distributions etc. • Responsible for holding various BTL activities in territory. • Developing various reports on daily, weekly and monthly basis like Forecasting, Sales analysis (Grade, Cluster, Brand etc.), Distributor Performance report (Financial, Sale, Coverage, Productivity etc.), Market Intelligence etc. • Execution of Marketing Programs & Project Management.