Pakistan
A creative and dynamic individual with experience in marketing & advertising paradigm, I aim to grow through constant learning and challenging experiences. I strive to constantly upgrade my team-building, leading and communication skills through cross cultural experiences and learning opportunities, with a track record of managing projects in various environments and capacities. Aim: To perform better than my last set mark, continuing to learn and develop through experiences; establishing a distinctive name for myself in the industry with long lasting work professional relationships. Work Mantra: Perform better than my own last set bench mark.
. Managed paid advertising campaigns on Google for the WebAffinity business unit specializing in affiliate marketing. . Strategized and executed search campaigns for VPN affiliates, including brands like ExpressVPN. . Developed persona-based campaigns to target specific audience segments effectively. . Oversaw budget allocation, campaign optimization, and performance tracking to maximize ROI. . Collaborated on landing page creation to enhance user experience and conversion rates. . Conducted campaign planning, execution, and detailed reporting to drive data-driven decision-making.
Key Client Exposure: Oaks, MatchBox Matrimonial. •Handled Paid media planning and media buying in the above mentioned accounts, along with digital media strategies and execution. •Derived maximum sales through all Paid campaigns. •Data collection, analysis and reporting. • Worked closely with Google, YouTube, Facebook & Instagram in identifying new digital media opportunities and creative executions. •Analyze web metrics to provide campaign effectiveness and recommend optimization to improve performance.
Key Client Exposure: Philips AVENT Pakistan, Nashpati & Score line. •Handled media planning and buying activity in the above mentioned accounts, along with digital media strategies and execution. •Execution of digital media strategies and plans (Trafficking) •Keep a close watch on competitor activities on all media, focusing more on Digital •Derived strategies that are from a holistic media perspective •Data collection, analysis and reporting •Worked closely with Google, YouTube, Yahoo, Facebook, Instagram & Twitter in identifying new digital media opportunities and creative executions •Analyze web metrics to provide campaign effectiveness reports to clients and recommend optimization to improve performance •Demonstrate understanding of 3rd party research methodology and how data can be used to shape client conversations •Deliver innovative, business - building digital recommendations and identifying those with benefit and application to the client's business objectives.
Core responsibilities include: •Execute all PPC plans, including Google Adwords, Bing, Facebook & LinkedIn. •Monitored campaign performance in terms of CTR and Conversion rates. •Assessed social media marketing strategies to determine rate of return. Identify and tap new channels and markets to optimize ROI. •Maintain Tracking Report to analyze Campaigns Performance. •Actively researching new approaches to improve PPC/SMM campaigns. •Provide in-depth analysis of campaign performance with actionable insights. •Identify & report key performance indicators and opportunities.