San Francisco Bay Area
I’ve been a 4x CMO , a board member, and an advisor— I love helping people and companies achieve their next level of potential. Today, I’m a co-founder and Chief Community Officer for The B2B CMO project, a community for enterprise marketing leaders to help navigate the changing demands of our role. I also work as a CMO Executive in Residence at Scale Ventures, supporting founders and GTM leaders to execute sustainable growth through advisory. I spend my time helping teams figure out how to establish the systems to power growth—how to establish category leadership, build a brand people care about, create pipeline momentum, and build customer engagement across the entire journey. And now doing this all in an AI first way. I’m especially drawn to companies that want to lead their category, not just compete in it. That usually means getting really clear on positioning, making BOLD bets, and aligning product, marketing, and culture so it all works together. Over the years, I’ve helped scale companies through some pretty pivotal moments—taking Salesloft from $16M to $135M+ and a PE exit in 3 years, helping accelerate Drata’s leadership & insane growth in the GRC space, repositioning Alfresco for the modern CIO (and PE exit) and leading through more than a dozen M&A integrations at Salesloft, Jive, and Adobe. At the end of the day, I care about building teams that win, brands that matter, communities that care and companies that actually change the game.
► Advise Scale’s portfolio on GTM strategy supporting over 20 companies including Demandbase, Socure, Spot.ai, Drone Deploy, Locus Robotics, and Thread.ai. ► Work with Scale’s Chief Platform Officer (Craig Rosenberg) to build a G2M platform of best practices for Scale's portfolio.
I believe the CMO role is too important to let erode and too hard to navigate alone. I co-founded The B2B CMO Project with Jon Miller (co-founder of Marketo & Phave) to create a community for senior B2B marketing leaders come together to sharpen our thinking, share what's working, and make connections with each other to help solve the challenges we face. It combines primary research, a curated peer community, intimate CMO dinners, and candid podcast conversations to give enterprise B2B CMOs the frameworks and peer relationships they can't find elsewhere.
► GoFormz | Independent Board Member | February 2024 to Present: Board of Directors ► G2 | Executive Advisory Board | October 2025 to Present: Company strategy and customer feedback. ► Alyce | Advisor | April 2022 to February 2024: Alyce was acquired by Sendoso. ► Navless (fka: Tourial) | Advisor | March 2021 to 2023: Advise on GTM strategy. ► Folloze | Advisor | January 2018 to December 2021: Advised on GTM, messaging, positioning, and product strategy. ► Marketo (an Adobe Company) | Executive Advisory Board | August 2017 to January 2019: Advised on customer journey and post-sales customer experience. ► Demandbase | CMO Council Member | December 2016 to August 2019: Advised on GTM strategy.
► Serve as investor and provide advice to startups of Stage 2 Capital’s portfolio on GTM strategy, brand positioning, pricing/packaging strategies, and strategic partnerships.
I advise our CMO community on best practices for building their Brand on G2 to optimize their AEO presence and connect buying signals to power their Demand pipeline.
G2 is the world's largest and most trusted software marketplace. More than 90 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business.