Sydney Austin

Head of Influencer Marketing

Boca Raton, Florida, United States

About

I’m a creative storyteller and community builder passionate about bringing brands to life through authentic content and meaningful engagement. Currently leading social media and community at Firesale, an AI-driven app that’s reimagining how people buy and sell locally. I specialize in: 📱 Content creation, strategy & management 🤝 Building and engaging online communities 📈 Social media analytics & performance optimization 🎥 Creative direction, short-form video & trend development Whether it’s crafting scroll-stopping content or turning followers into loyal fans, I love the blend of creativity, strategy, and connection that comes with growing a brand from the ground up. Always excited to connect with other creatives, marketers, and founders building something new! 🚀

Experience

  • Head of Influencer Marketing at 1DS Collective
    Feb 2026 - Present · 6 mos

    -Facilitating and coordinating brand deals for over 150 clients. -Leading/owning Influencer Marketing by working directly on campaigns and facilitating budget and deliverables. -Communicating with brands regarding campaign expectations and negotiating on behalf of the client. -Ensuring all talent and brand communications are clear and concise to provide the best outcome possible. -Providing best practices and strategies to the talent to build their channel and platform. - Frequently analyzing analytics and algorithms to stay up to date on all social platforms.

  • Head of Social Media and Community at Firesale
    Sep 2025 - Present · 11 mos

    As Head of Social Media and Community at Firesale, I lead the brand’s online presence and engagement strategy for our AI-driven marketplace app. I oversee the full social media lifecycle — from concept and content creation to posting, community management, and performance analysis. My role involves crafting and scheduling engaging content, running creative campaigns, and building an authentic community of buyers and sellers around the brand. I actively engage with followers, provide responsive customer support, and leverage analytics to continuously optimize content and engagement strategies. By staying on top of trends, platform updates, and audience insights, I aim to drive growth, increase brand awareness, and foster a strong, loyal community that shares Firesale’s mission of making buying and selling effortless.

  • UGC Content Creator/ Content Writer at Sail Away Media
    Jan 2025 - Present · 1 yr 7 mos

    As a UGC (User-Generated Content) Creator with Sail Away Media, I produce engaging, high-quality video content for over 20 brands across diverse industries — including wellness, fitness, food, and lifestyle. My role involves filming authentic short-form videos that align with each brand’s voice and target audience. From creative direction to on-camera storytelling, I focus on crafting relatable, scroll-stopping content that drives engagement and conversions. I collaborate closely with brand teams to bring ideas to life, adapt to evolving trends, and ensure every piece of content feels fresh, genuine, and on-brand.

  • Social Media Content Creator at Instagram
    Nov 2020 - Present · 5 yrs 9 mos

    I am a Social Media Content Creator who has been collaborating with brands since 2020, creating engaging, trend-driven content across multiple platforms. Over the years, I’ve grown my personal audience to 27K+ and built a presence on YouTube, TikTok, Instagram, and Facebook. I specialize in understanding what captures attention—studying trends, analyzing performance data, and refining my strategy daily to keep my content authentic, relatable, and high-performing. I edit primarily through CapCut and stay current with platform updates, emerging formats, and audience behavior. My goal is to help brands tell real stories, connect with their communities, and drive results through creative, data-backed content.

  • Social Media Manager at Rita's Italian Ice
    May 2025 - Present · 1 yr 3 mos