New York, New York, United States
As a Communications and Brand Strategy Leader, I have successfully led integrated communication and brand marketing efforts to support business growth and strengthen organizational culture. I specialize in developing strategies that drive brand advocacy, enhance internal and external communications, and foster employee engagement through innovative, multimedia storytelling. My experience spans working with C-suite executives, creating high-impact campaigns, and simplifying complex concepts to align with business objectives.
• Engaging employees through comprehensive programs and strategic communications that reinforce company culture, foster brand ambassadors, and inspire and educate. Key implementations and responsibilities: • Launched a robust employee communication strategy with effective segmentation, managing ongoing communications for various employee programs and departments, and leading the production of the monthly internal company newsletter. • Launched an elevated corporate intranet with Microsoft Teams integration, serving as a centralized hub for keeping everyone connected and informed. • Moderating quarterly Town Halls to help ensure awareness and understanding of the brand, business, and corporate / cultural initiatives. • Supporting the broader Corporate Social Responsibility initiative, striving to create a positive impact within the community. • Developing and sharing consistent and creative content series and stories on external platforms, such as LinkedIn and Instagram.
• Served on the WEN Board, responsible for the strategy and execution of communications to help foster effective communication and promote engagement with current and prospective members.
• Created and executed analytics-based communication strategies on initiatives spanning diversity, equity and inclusion, community relations, marketing, merchandising, talent development/acquisition, human resources, sustainability, and omnichannel, effectively engaging an audience of 140,000 associates. • Crafted executive communications focused on emulating tone of voice and stylistic nuances. • Amplified Kohl’s DEI narrative through enterprise-wide communications, leveraging multimedia storytelling techniques. • Served as the content developer for the successful launch of the “Be Well at Kohl’s” mental health and well-being initiative, contributing to an enhanced workplace culture. • Managed a weekly associate-facing recap email resulting in an 11% increase in readership over the course of the year. • Oversaw the corporate intranet and provided timely updates on crucial information related to COVID-19, OSHA vaccine guidance, return to office protocols, and more.