Greater Idaho Falls
I’m a graphic designer specializing in branding and identity systems, creating cohesive visual solutions across print, digital, and environmental design. My work focuses on building scalable brand systems, from logos to campaigns to wayfinding, that are both strategic and visually engaging. I’m proficient in Adobe Creative Cloud (Illustrator, Photoshop, InDesign, After Effects) and Figma, using these tools to bring ideas to life. As a Senior Designer on the University Relations Branding Team at BYU-Idaho, I contribute to large-scale initiatives reaching 40,000+ audiences. I help develop brand guidelines, design marketing collateral, and support designers through the approval process to ensure consistency and efficiency across projects. I’m passionate about brand storytelling and creating design that doesn’t just look good, but works.
Led the design and execution of visual solutions for large-scale university initiatives, including logos, wayfinding systems, digital campaigns, and environmental graphics. Played a key role in the ideation and production of 10+ large-scale projects and helped develop long-term brand guidelines supporting a unified visual identity for an audience of 40,000+ students, alumni, and prospective students. Assisted in providing art direction and training to designers, ensuring brand consistency across all platforms while contributing to high-impact, strategic communication efforts.
Created 200+ visual assets, including posters, graphics, and social media content, to support university marketing initiatives and engage an audience of 24,000+ students. Maintained brand consistency by aligning all designs with established university standards, contributing to a cohesive and recognizable visual identity across platforms.