Greater Minneapolis-St. Paul Area
Extremely driven and hard working. Determined to produce excellent quality work in a timely manner. Personable, outgoing and flourishes when working with others to solve problems and create strategies.
- Manages all Shopper Marketing campaigns, both in-store and online, for all regional grocers, retailers & specialty stores stocking our Grocery & Pet products. - Ecommerce & Digital Penetration Lead on Meijer Pet, Hyvee Grocery, and other Tier II, Tier III retailers. - Utilizes DunnHumby & NeilsenIQ to pull shopper data and analyze performance over time, identifying drivers & draggers on the business. - Constructs retailer ecommerce audits, evaluating Post products on retailer sites to ensure digital shelf management is up to date and following best practices. Collaborates closely with retailer teams to improve site UX and ensure products/assortments are showing accurately. - Works & manages relationship and processes with partnering agency, Nordeast Marketing. - Partners with sales & trade teams, strategizing best use of spend on shopper & trade programming at each specific retailer. - Partners with brand teams, working how to best integrate brand communication and strategy in-store and online with regional & specialty retailers. - Partners with creative teams, briefing on any creative needed from shopper or sales teams, ensuring copy and creative communicate intended messaging to the target audience. - Creates and presents monthly performance decks in partnership with Nordeast, communicating results with the brand team and greater business partners. - Managed and created process for transferring funds between different budgetary buckets (Trade vs. Marketing). - Leads Shopper Marketing planning, collaborating with promotion, media & brand teams to determine processes and best use of spend. - Managed $3M+ budgets, accurately capturing, tracking and organizing spend - ensuring no overages. - Built role, relationships & processes from the ground up. - Member of the Fun Committee, attending weekly meetings to plan events for the marketing team: Quarterly Book Club, Potlucks, Quarterly Team Morale Events
Supplemental support for Kroger team (2023), Supplemental support for AOG (All Other Grocery) team (2024).
Manages Cetaphil & Differin National Shopper Executions - Specializing in Shopper Marketing: Print & Digital Coupons, Retail Media, Rebate Programs, Grocery Influencer Posts, Shelf-Talks, In-Store Displays, Free Standing Inserts, etc. - Composes creative briefs to clearly communicate the client's vision and needs in a detailed manner to the Arc creative team. - Provides creative and copy feedback to Arc internal team, ensuring client messaging and branding is communicated effectively to consumers through advertising. - Manages communication, insertion & purchase orders, and execution of campaigns through various vendors. - Executes barcode orders, as well as vendor portal campaign submissions. - Cultivates strong working relationships between our client brand team and vendors/retailers. - Co-Chairs Minneapolis Arc Culture Club, planning employee events with $5k+ budgets. - Member of the Publicis Groupe Jewish Community Cohort, helping plan events & communications about Jewish culture.
Manages BOOST, Carnation Breakfast Essentials, Nature's Bounty, Extensive HA Formula & Vital Proteins. - Specializing in Shopper Marketing: Print & Digital Coupons, Retail Media, Rebate Programs, Grocery Influencer Posts, Shelf-Talks, In-Store Displays, Free Standing Inserts, etc. - Plans against $4M+ budgets, and continuously analyzes and manages spending to ensure no overages. Also manages creation of IOs, POs and invoicing process to solve any related payment issues. - Provides strategic input on competitive landscape and campaign executions, utilizing marketing and industry knowledge to create the most effective execution possible, taking into account client goals. - Composes creative briefs to clearly communicate the client's vision and needs in a detailed manner to the Arc creative team. - Provides creative and copy feedback to Arc internal team, ensuring client messaging and branding is communicated effectively to consumers through advertising. - Manages communication, insertion & purchase orders, and execution of campaigns through various vendors. - Executes barcode orders, as well as vendor portal campaign submissions. - Provides monthly reporting on NHS coupon redemption rates & spend, as well as monthly competitor reporting on competitor's digital, email and print shopper marketing. - Creates Semi-Annual Shopper Recap Reporting, which summarizes every campaign executed in the past 6 month period, as well as analyzes the data and key learnings to give recommendations on best practices when planning future campaigns. - Cultivates strong working relationships between our client brand team and vendors/retailers. - Co-Chairs Minneapolis Arc Culture Club, planning employee events with $5k+ budgets. - Member of the Publicis Groupe Jewish Community Cohort, helping plan events & communications about Jewish culture.
- Government Account Management’s 2020 “Rookie of the Year” - Managed Arkansas, South Carolina, and Indiana’s Medicaid Accounts by analyzing incoming tasks and streamlining issue management within cross-functional teams. - Coordinated COVID-19 Vaccine pricing & mandate implementation for Medicaid among various internal partners, ensuring timely results due to the uncertainty of the pandemic. - Lead all Specialty Drug issue management for the Medicaid Team, often requiring quick turnaround times and strong communication skills due to the sensitive nature of the medication or treatment. - Co-Lead & specialized in all issues pertaining to coordination of benefits, working together to find solutions and potential root causes. - Member of Green Team (environmental sustainability), DRIVEN (professional development), Virtual (remote workers), FitClub (fitness and wellbeing) & WISE (women inspiring success and excellence) Colleague Resource Groups. - Participant and Mentee in the CVS Health Mentorship Program, where I was paired with a Retail Marketing Professional within the company to learn about their career, as well as gain insight and advice for my own professional career journey. - Member of the New Hire Curriculum team, where I assisted in the creation of a New Hire Training/Mentorship program for my Department/LOB.
- Coordinated social media marketing presence across platforms and group/initiative accounts - Assisted in creating marketing & brand guidelines for graphics and language - Implemented new strategies from external social media audit - Managed timing and execution of event posting and marketing - Assisted with marketing team leadership, along with ensuring a consistent brand communication
- Creates eye-catching graphics through Canva to promote on-campus events to students - Manages social media pages to ensure events and other important information are conveyed to the Jewish student body in a timely and effective manner - Strategizes promotional timing and channels to reach the largest number of students
- Greeted building visitors and assisted them in finding their destination - Answered common questions in-person and over the phone - Directed visitors to the proper staff member when questions related to programming or infrastructure - Trained in emergency protocols, such as bomb threats and active shooter situations - Applied problem-solving strategies when difficult questions arose
-Coordinated enrichment events for graduating seniors revolving around professional development, financial literacy, and navigating the new social plane outside of college - Utilized connections to bring in experienced speakers and panels to educate women fully on these topics - Managed a $3,000 budget to plan three enrichment events, two extra-curricular entertainment events, two senior sendoff ceremonies and senior gifts for 32 women
- Collaborated with Membership Director and President on the Membership Selection Board - Collected and Analyzed potential new member data to properly match them with recruiters - Executed behind-the-scenes preparation for each round of recruitment - Utilized Campus Director and OmegaFi to sort potential new member data - Verified legacies with Phi Mu headquarters
- Created phimuumn.com utilizing Wix.com - Translated the chapters personality and brand into an effective website - Collected, organized and edited member photos and information