San Diego Metropolitan Area
Creative marketing professional with 5+ years of experience blending creative storytelling and data-driven strategy to grow engaged communities. Skilled at elevating brand presence, sparking meaningful conversations, and aligning brand values with audience needs to drive lasting impact.
Led the research, development, and execution of marketing strategies. Spearheaded high-level campaign development, integrating data-driven insights to drive engagement and brand growth. Oversaw agency-wide marketing initiatives, including podcast production, client case studies, and community development.
Managed client social media, creating and editing visual content to enhance brand presence, awareness, and engagement. Conducted and presented social media reporting to analyze campaign performance and optimize content strategies.
Creatively directed photo and video shoots, managed shot lists, talent selection, and set design, while building content calendars for consistent, on- brand messaging. Collaborated with influencers and external content sources to amplify reach and increase engagement
Applied principles of space planning, color coordination, and diverse textile usage to optimize the visual flow and functionality of spaces. Assisted in conceptualizing and executing visual designs through mood boards anddesign collaterals, effectively communicating ideas to clients and vendors.
During my time with The Design Institute of San Diego, I managed and analyzed social media marketing analytics, enhancing sales and revenue. Supported our marketing team by writing, editing, and publishing for our online Design Institute Blog and Newsletter. I successfully crafted compelling content, organized live marketing events, and achieved significant, tangible impacts on sales growth.