Cartersville, Georgia, United States
Emerging brand and integrated marketing professional with experience supporting brand strategy, product positioning, retail activation, campaign execution, and customer experience across flooring and consumer goods (CPG). Known for combining creative instincts, analytical discipline, and practical project coordination. Skilled at coordinating social media, agency partners, trade shows, product launches, selling materials, and cross-functional marketing initiatives. Bring strengths in customer insight, brand storytelling, performance tracking, and translating business priorities into organized, on-brand execution. Bachelor of Business Administration (BBA), Marketing. Core competencies include: โข ๐๐ป๐๐ฒ๐ด๐ฟ๐ฎ๐๐ฒ๐ฑ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด. At Summit Hill, supported integrated campaigns across TV, digital, social, PR, in-store, shopper marketing, and trade marketing channels. โข ๐๐ฟ๐ฎ๐ป๐ฑ ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ ๐ฎ๐ป๐ฑ ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐ฃ๐ผ๐๐ถ๐๐ถ๐ผ๐ป๐ถ๐ป๐ด. At Summit Hill, contributed to brand positioning, messaging, value propositions, and marketing plans aligned with business objectives. โข ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น ๐ ๐ฒ๐ฑ๐ถ๐ฎ ๐ฎ๐ป๐ฑ ๐๐ผ๐ป๐๐ฒ๐ป๐ ๐๐ผ๐ผ๐ฟ๐ฑ๐ถ๐ป๐ฎ๐๐ถ๐ผ๐ป. At Summit Hill, managed social media agency relationship, coordinating content priorities, brand voice, creative direction, and performance feedback. โข ๐๐ฟ๐ผ๐๐-๐๐๐ป๐ฐ๐๐ถ๐ผ๐ป๐ฎ๐น ๐ฃ๐ฟ๐ผ๐ท๐ฒ๐ฐ๐ ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐. At Summit Hill and Shaw, managed timelines, budgets, agency deliverables, and campaign activation details to keep projects on schedule. โข ๐ฉ๐ผ๐ถ๐ฐ๐ฒ-๐ผ๐ณ-๐๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐ฎ๐ป๐ฑ ๐๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ. At Shaw, captured voice-of-customer insights and partnered cross-functionally to improve training, product knowledge, field communication, and internal processes. ๐๐ผ๐ป๐๐ฎ๐ฐ๐ ๐ ๐ฒ Let's connect and explore opportunities to create impactful marketing solutions together! sydneynel7370 [at] gmail.com
โข Support development and execution of brand strategies for three brands, helping drive revenue growth, profitability, market relevance, and stronger brand identity across customer and retail channels. โข Analyzed Nielsen retail sales data for Better Than Bouillon, a $100M+ brand in 2025 sales (+1.3% vs. LY), to identify category trends, competitive insights, market share shifts, and growth opportunities used by sales leadership to inform strategic priorities. โข Contribute to brand positioning, messaging, value proposition development, and integrated marketing plans aligned with business objectives, consumer insights, and growth targets. โข Coordinate new product development and launch initiatives from concept through execution, supporting 13 product launches, packaging updates, merchandising assets, promotional materials, selling decks, and retail activation plans. โข Help develop and execute integrated marketing campaigns across TV, digital, social media, PR, in-store, shopper marketing, and trade marketing channels, supporting various marketing campaigns. โข Manage multiple marketing projects, timelines, budgets, resources, agency deliverables, and campaign activation details to ensure execution remains on schedule, on brand, and within $12.5M budget parameters. โข Partner cross-functionally with Brand Management, Sales Management, Supply Chain, Operations, Pricing, Finance, Shopper Marketing, and Trade Marketing teams to align brand execution, product availability, pricing strategy, and retail performance across 75+ retailers, channels, and accounts. โข Manage relationship with social media agency, coordinating content priorities, campaign execution, brand voice, creative direction, and performance feedback across three social channels / campaigns. โข Plan, prepare, and execute trade show initiatives, coordinating timelines, booth materials, product messaging, promotional assets, and cross-functional support for five industry events / customer engagements.
โข Served as a primary brand and product communication resource for internal teams and external customers, managing inquiries related to product information, brand messaging, installation guidance, and customer needs. โข Coordinated and delivered onboarding and training for nine new marketing team members and interns over two years, improving productivity, strengthening team morale, and refining repeatable marketing processes. โข Managed customer and field communications across Salesforce email-to-case and phone-to-case platforms, completing 20K cases during tenure while maintaining timely, accurate, and brand-aligned responses. โข Strengthened cross-functional alignment with the field installation team through bi-weekly meetings and coordinated installation training to improve communication, product understanding, and customer support. โข Resolved internal and external customer issues by translating product, installation, and service questions into clear solutions, reinforcing Shaw Contractโs commitment to a world-class brand experience. โข Built a structured voice-of-customer feedback loop by capturing recurring inquiries, market insights, and customer concerns โ and then partnered cross-functionally to improve training, product knowledge, field communication, internal processes, and customer experience.
โข Supported segment marketing teams in developing product and brand deliverables, including competitor comparison charts, stain testing kits, and product presentations. โข Collaborated with Marketing Managers and Segment Directors on short- and long-term marketing projects involving product positioning, customer communication, and sales enablement.
โข Helped lead store #199 (Cartersville) to first place companywide (269 stores) in 2021 for OSAT and credit card performance metrics. โข Provided day-to-day leadership, guidance, and coaching to associates, reinforcing teamwork, accountability, and customer-service excellence. โข Established priorities and coordinated work activities to improve efficiency, execution, and achievement of individual and team goals. โข Built collaborative relationships across teams to strengthen communication, alignment, and accomplishment of operational objectives. โข Communicated information and expectations through multiple channels, improving associate engagement, message retention, and execution consistency. โข Used performance metrics and operational data to monitor progress, reinforce accountability, and support achievement of store objectives.
โข Assisted with event planning, communications, and marketing support activities. โข Researched social media strategies to support tailored marketing campaigns for client needs. โข Created social media content, advertisements, and infographics for Instagram and Facebook. โข Developed PowerPoint presentations to support marketing proposals and client communications. โข Supported online marketing efforts and social media account management.