Seattle, Washington, United States
A fast-paced, self-guided adventurer with a positive mindset, I thrive on collaborative, task-oriented, and results-driven teams and am constantly looking to the next challenge. I have a strong passion for human decision making and social psychology that drives my interest in consumer-facing, strategic roles within sales and marketing organizations. Hard work, dedication, and excellence drive my work but go hand in hand with my core values of compassion, loyalty, and empathy. Outside of the office, I am a Floridian through-and-though and I love spending time on the water with my family and three dogs. I am also a huge foodie constantly looking forward to my next meal, a yoga instructor working on my next flow, and an avid scuba-diver thinking about my next dive.
Stackline is the first full-funnel connected commerce platform for the world’s most innovative brands. Business leaders, product innovators, performance marketers and analysts trust Stackline as the single source of commerce truth. Fueled by our proprietary neural network, our market insights, revenue metrics, behavior analyses and autonomous functionality, create the actions that determine success or failure.
• Managed on-premise segment consisting of 700 bars, restaurants and venues across for the AB ONE Arlington wholesale operation. • Led, motivated, trained, directed, and evaluated team of 5 sales representatives resulting in: - Volume growth of Michelob Ultra (29.8%), Busch Light (27.3%), and Kona Big Wave (7.8%) - +38 draft handles in of key megabrands and 62% increase in non-alcoholic placements. - +20% digital net revenue growth versus prior year. • Cross-functionally collaborated to manage on premise sales and delivery reroute resulting in 4% stop decrease while maintaining sales and customer excellence.
• Launched two custom programs for AB ONE Seattle, bringing the wholesaler to #1 in Washington for Busch Light share, and delivering 118% Budweiser on-premise trend improvement. • Negotiated, managed and executed 34 unique events across Seattle metro area resulting in $300k gross revenue in 2023. • Managed $1.3 million S&M budget & secured additional $370k in funding for key partnerships, delivering $40k in favorability and LE target achievement. • Facilitated communication between key stakeholders across external sports & agency partners, brand, regional, local field sales, and connections teams including the Seattle Seahawks, the Seattle Sounders, and the MLB.
Highly selective 13-month rotational program providing cross-functional experience in Supply, Marketing, and Sales. Program included: • 6 months in the Columbus, Ohio brewery driving 5S and Workplace Transport Safety improvements on a new production line as well as standardizing and optimizing modulation practices to capitalize on a $20k savings opportunity on the packaging floor. • 3 months in the Commercial Strategy Office developing PowerBI, PowerPoint, and communication skills through pinpointed project work. Projects included the creation of a PowerBI dashboard synthesizing brand health, distribution, innovation, and media metrics into a "one-stop shop"; development of a playbook outlining the "how-to's" of our internal sales and marketing conference; and finally, the construction of an enablement plan in partnership with our Sales Intelligence teams to instruct our craft partners in the usage of data analytics. • 3 months virtually assisting the Innovation Pipeline Development team by leveraging consumer insights to create an innovative nitro martini RTD. Project included development of CPO, pack design, route to market strategy, brand 360, & pricing strategy. • 4 months in the San Diego ABOne distribution center executing local programming, pushing commercial sales priorities & managing retail relationships in large, small, chain, & independent accounts within the San Diego sales territory. In addition, created and executed a new merchandising work order prioritization process, leveraging daily data and insights to categorize and rank daily work orders. Improvements resulted in a 2x increase in routing efficiency while cutting local routing time in half and improving merchandiser work-life balance and engagement.
• Synthesized numerous different data sources to determine the impact of COVID-19 on the beer category and its channels. • Presented three key recommendations to capitalize on post-COVID-19 opportunities to senior leadership. • Learned how to work, network, and succeed in a remote environment.
• Assisted in the acquisition of properties, completion of documents, and drafting of correspondence. • Attended and participated in cases brought in front of the Irish Circuit Court. • Communicated with clients, firms, and banks to accelerate cases and meet deadlines.
• Assisted in wide range of administrative tasks providing crucial support to meet important deadlines. • Designed and drafted instructional manual for key staff position.