Brooklyn, New York, United States
Sydney Hill is a marketing MacGyver with 7+ years of experience translating digital trends into tangible growth for artists and arts organizations.
Represent artists by copywriting, creating, and sharing content across all social media, website, newsletters, DSPs and beyond. Create digital strategy with artist and artist managers that is inline with artistic vision and emerging trends. Work alongside labels, agents, promoters, publicists, creatives and beyond to execute marketing campaigns. Plus, listen to great music! Artist Roster: - Thee Sacred Souls - Rhiannon Giddens - Christian McBride - Samara Joy - Béla Fleck - LA LOM - Sharon Jones & the Dap-Kings - The Womack Sisters - Silkroad Ensemble - The Wooten Brothers
100+ client music marketing agency that uses digital strategy to drive profile growth, sales, and reinforce branding. I handle all aspects of planning & executing these digital strategies across communication channels including Facebook, Instagram, website, email, YouTube, TikTok & beyond. Full scale packages include paid & organic strategy, market research, content creation, content management, & reporting. 🏆 Promoted songs and albums that have received 12 GRAMMY nominations and 4 wins |Current & Past Clients| ECM Records / Ray Charles Foundation / NYC Winter Jazzfest / Christian McBride / Mack Avenue Records / Finger Lakes Festival of Music & Dance / Shakori Hills GrassRoots Festival of Music & Dance / Vijay Iyer / Other Minds Festival / Dave Douglas / Linda May Han Oh / Kurt Elling / Dayna Stephens / Veronica Swift / Emmet Cohen / DL Media / Fully Altered Media / Braithwaite & Katz Communications / Tower of Power / Kenny Garrett / Jazz Foundation of America / CANDID Records / Joey DeFrancesco / Christopher Hollyday / Jakob Bro / Amir ElSaffar / Matt Wilson / Myra Melford / Biophilia Records / Fabian Almazan / Stacey Kent / Kirk Whalum / Ben Goldberg / Jim Snidero / Petros Klampanis / Jonathan Kreisburg / Ryan Keberle / Christian Sands / Connie Han / Billy Childs / Jonathan Butler / John Hollenbeck / Somi / Dan Tepfer JazzCorner / Dan Wilson / Cameron Graves / Alfredo Rodriguez / Michael Mayo / ENDLESS FIELD / Marquis Hill / Cat Toren / Resonance Records / John Ellis / Jazztopad Festival / The Westerlies / JD Walter / The Harlem Sessions / Ed Neumeister / Simon Moullier / Jorge Roeder Lara Driscoll / Todd Marcus / Remy Le Boeuf / John Beasley / Matthew Shipp / Vince Mendoza / Alexa Tarantino / Stephen Feifke / Charlotte Greve / Gregg August / Simone Baron / Brian Bromberg / Greenleaf Records
Strategize and lead full 360 marketing across email, SMS, digital advertising, organic social and 7 different websites for 40+ releases a year, driving sales, streams & overall digital growth. Developed strong working relationships with artists & partners to accomplish goals. * Generated 36% of 2024 D2C sales with Meta ads * Grew yearly streams by 19% since 2021 * Increased Instagram following by 47% in 2024 alone through engaging vertical content & contests * Directed launch of 500+ product website which led to 47% increase in sales * Expanded email subscriber list by 15% in 2024 through introduction of exclusive content and automations * Integrated Shopify, Klaviyo and Meta Ads Manager to increase customer acquisition rate by 185% in 2024
1,400 seat presenting house. Graphic designed and implemented paid and organic content on the theatre's social media, email, and website. Led the company in pivoting to a digital presenting organization during the pandemic through the adoption of a strategy I devised, which included the creation of in-house production of live-stream performances, as well as a blog, a podcast, and a movie club.
Promoted from Marketing Assistant after 3 months. Music education non-profit with 150+ employees. Primary role was to lead integration of marketing & communications strategy into digital channels including email, website, and social media (paid & organic). Worked with graphic designers to create brand deliverables that reached 7,000 students and 2,000+ patrons at 200 live events. Project managed 38 page Annual Report.