Austin, Texas, United States
Growth-oriented, market-creating Marketing Executive with deep expertise in building brands, launching categories, and scaling go-to-market engines from the ground up. Recognized for driving measurable impact at every stage of company maturity, from early-stage startups to Fortune 100 enterprises. Possesses a rare blend of strategic vision, operational execution, and creative leadership, with a proven ability to define market positioning, identify whitespace, and architect programs that drive demand, loyalty, and long-term value. As a C-level executive, co-founder, and early-stage builder, has repeatedly developed foundational marketing strategies, launched breakthrough products, and established iconic digital brand experiences. Adept at working across all company phases—from Series A through global scale—and leading integrated marketing functions including demand generation, ABM, PR/brand communications, analyst relations, product marketing, content, website/digital experience, events, creative, performance analytics, and marketing operations. Known for translating complex business and customer needs into go-to-market strategies that convert, scale, and differentiate. SKILLS ● Category Creation & Market Shaping ● Demand Generation & Growth Marketing ● Brand Strategy & Positioning ● Product Marketing ● SaaS & B2B/B2C Marketing ● Marketing Analytics & Funnel Optimization ● ABM (Account-Based Marketing) ● Content Strategy & Thought Leadership ● Marketing Automation & Martech Strategy ● Executive & Cross-Functional Team Leadership ● Startup-to-Scale Growth Strategy ● Customer Experience (CX) Strategy ● Innovation & Product Launches ● Global Marketing & Expansion
C-level executive responsible for shaping company-wide marketing strategy and leading global teams across demand generation, PR/brand communications, analyst relations, product marketing, content, website/digital experience, events, creative, performance analytics, and marketing operations.
As a member of the C-Suite, I was responsible for setting the strategic direction and effectively managing global demand generation, public relations, content, website, events, and product marketing for this ethical AI company. ● Defined and executed a company-wide positioning and messaging strategy grounded in customer pain points, enabling Sama to compete more effectively in a rapidly evolving AI category. Directed cross-functional updates to GTM messaging, advertising, sales decks, and developed a scalable content library tailored to key stages in the buyer journey. ● Spearheaded the strategic rebranding of Sama to align with our evolved market identity and growth objectives, leading the launch of a new visual identity and a full website rebuild. Oversaw multilingual expansion (German and French), resulting in a minimum 20% uplift across all key web metrics—some exceeding 100%. ● Re-architected Sama’s ABM strategy on 6sense, redefining ideal customer profiles, segmentation, and outreach sequencing. Drove a 60% increase in prospect engagement while maintaining budget, demonstrating high-impact marketing efficiency.
Reporting directly to the CEO, led global marketing strategy and leadership across demand generation, ABM, product marketing, content, website, PR/communications, and creative. Played a key role in shaping brand direction, pipeline growth, and market expansion. ● Drove the strategic revitalization of the Bazaarvoice brand, including new market positioning, refreshed visual identity, and a redesigned logo, to better reflect our evolving value proposition and competitive advantage. ● Designed and implemented a growth-focused GTM strategy for the SMB vertical, resulting in a 300% increase in MQL-to-CW conversion rates and a 27% lift in average deal size. This targeted initiative aligned tightly with long-term revenue goals. ● Championed the redevelopment of the corporate website, leading cross-functional collaboration to deliver a customer-first digital experience with new messaging architecture and immersive video content tailored to the buyer journey. ● Orchestrated a unified demand generation, ABM, and content strategy to deepen penetration within key enterprise accounts, driving the acquisition of 40+ new brands and accelerating upsell opportunities.
Directed global demand generation strategy across web, performance marketing (PPC/SEM/display), SEO, and events, aligning efforts to pipeline growth, brand transformation, and market expansion objectives. ● Engineered a high-efficiency demand engine that doubled lead generation and cut cost-per-lead by over 50%, all within existing budget parameters. Directly sourced over 75% of global inbound leads, significantly accelerating pipeline velocity. ● Led the strategic relaunch and repositioning of the Qlik brand, introducing refreshed imagery, updated copy, and modernized brand guidelines to enhance market relatability and global consistency. ● Architected and launched a new Qlik.com global web platform, consolidating 1,150 pages into a streamlined 145-page experience with a redesigned information architecture, compelling copy, and product storytelling. Achieved a 54%+ traffic increase and +28% time-on-page, improving both discoverability and engagement. ● Conceptualized and launched Qonnections 2016-Qlik’s first unified global event-bringing together 3,000+ customers and partners to showcase innovation, build community, and drive product adoption.