Saadia Winderickx

Asia area expertise / Luxury and high-end industry/sales & marketing strategy

Brussels, Brussels Region, Belgium

About

I am an experienced brand director in FMCG – Luxury goods and High-end industry. I lived 20 years in Japan where I gained a strong understanding of the culture, business code and omnichannel distribution. I have worked for brands in wine&spirits, leather goods, watch and jewelry category. As a hands-on leader, I love to be on the field where the business is happening. That’s the key of my success! My dynamism, positive energy, and my strategic and challenging mind boost me to drive brands to success. Collaboration with local distributors - Set up of subsidiary- Market Survey-360o marketing strategy – Brand Positioning- Omnichannel distribution strategy - Negotiation with retailers – Team management – P&L management – Fairs & Events management.

Experience

  • Retail Services Director at L’Oréal Benelux Luxe Division
    Feb 2024 - Present · 2 yrs 5 mos

  • Swatch Group Japan K.K (11 yrs 2 mos)
    • Brand Director of Longines Japan
      Oct 2017 - Oct 2021 · 4 yrs 1 mo

    • Brand Director of Calvin Klein Watches+Jewelry Japan
      Sep 2010 - Oct 2017 · 7 yrs 2 mos

  • Managing Director at LE TANNEUR JAPAN K.K
    Oct 2005 - Sep 2010 · 5 yrs

  • Brand Manager Desperados at Brasserie Fischer
    Mar 2004 - Sep 2005 · 1 yr 7 mos

  • Japan Sales Manager for LILLET at LILLET FRERES SAS
    Mar 2002 - Feb 2004 · 2 yrs