Swetlana Gutjar

Consumer Behavior Scientist

Brussels, Brussels Region, Belgium

About

I thrive bringing consumer insights into market opportunities, guide the development of products that people love. Strong expertise in social psychology, decision making and a PhD in sensory science. Excellent management skills to conduct innovative consumer studies, with outstanding results at industry level.

Experience

  • Consumer & Sensory Scientist at The Coca-Cola Company
    Jan 2021 - Present · 5 yrs 6 mos

  • FrieslandCampina (5 yrs 1 mo)
    • Consumer Experience Specialist
      Jan 2020 - Jan 2021 · 1 yr 1 mo

      Decode consumer behavior, their needs and desires, translate into actionable guidelines for new product development.

    • Behavior Research Specialist
      Jan 2016 - Jan 2020 · 4 yrs 1 mo

      Researcher in the area of consumer psychology, focusing on aspects that motivate consumers and drive healthy behaviour change

  • PhD candidate at Wageningen University & Research
    Apr 2011 - Sep 2015 · 4 yrs 6 mos

    Human Nutrition department, Sensory Science and Eating behaviour chair group Topic: Affective and cognitive drivers of food choice

  • Social worker at Pro Seniore Residenz Erkelenz
    Jan 2011 - Mar 2011 · 3 mos

  • Intern at Unilever
    Feb 2010 - Sep 2010 · 8 mos

    Research internship at the Sensation, Perception and Behavior department. Research project on expected satiety