San Francisco Bay Area
Passionate marketer with a proven track record of success, innovation and delivering exceptional customer experiences. My professional background spans diverse industries, from spearheading digital/online marketing initiatives to developing marketing strategies. This experience has equipped me with a robust skill set in customer acquisition, digital marketing, partnership marketing and business development. In leadership roles, I consistently drive substantial growth and cultivate valuable partnerships, that exceed expectations. Beyond my professional endeavors, I am actively involved in the community, having served as a board member for organizations, volunteer at various non-profits and actively participating in, and organizing, community events. I am also a natural connector of people and businesses, adept at bringing together ideas, resources, and opportunities to foster collaboration and success. Let's connect if you're looking for a marketer who not only delivers results but also thrives on building meaningful connections.
• A local bagel and small treat shop located in Half Moon Bay. Sold direct, through a coastside farm box and to local cafés • Created a marketing plan to grow the business that included partner marketing, logo and social media presence • Partnered with various businesses for marketing, promotional and distribution • Profitable and consistently sold out with an increase in demand that exceeded capacity
• Developed the schools online marketing presence, including logo update, site redesign, paid search ads, Yelp ads, SEO (organic search), Facebook ads, partner marketing, email marketing and social media marketing, to drive brand awareness, brand engagement and new customers/families • Managed the school during a key time of transition, though team building, rebranding, creating custom experiences for students, updating key marketing initiatives, community events and giving back to the community • Worked closely with board members to provide feedback, create board decks, develop and execute business strategies to maintain and grow the school • Oversaw and managed all finances and accounting (including the overall school budget and planning), facilities, marketing, operations, events, HR and partner management.
• Managed and grew customer acquisition program over 40% - including paid search, SEO, remarketing and affiliates • Managed acquisition marketing budget with a focus on revenue growth and new customer growth • Responsible for Friend of the Month which required planning, developing and execution of various initiatives - includes collaborating with various internal teams (including engineering and warehouse), contacting potential influencers and content partners, planning and development of games/activities/content and creating unique promotions to drive sales and character recognition • Managed all organic search (SEO) efforts, which included company-wide education on best practices, integration into current processes (change management) and keyword expansion projects, resulting in 30% growth in revenue
• Work closely with executive team to develop corporate strategy and marketing communication plans through a variety of marketing channels • Manage online marketing strategies for multiple SMB’s – from partnership management, online marketing & social networking, strategy, budget management, event management and business management to a new product launch
• Managed team of seven including sales, customer support, new customer acquisition, CRM and PR • Developed marketing plan that included direct mail, paid search, organic search (SEO), social networking, blogging, promotions and email, which resulted in an increase of 32% in new customers