Gujarat, India
𝗗𝗿𝗶𝘃𝗲𝗻 𝗯𝘆 𝗚𝗿𝗼𝘄𝘁𝗵 | 𝗣𝗮𝘀𝘀𝗶𝗼𝗻𝗮𝘁𝗲 𝗔𝗯𝗼𝘂𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 I believe success comes from hard work, adaptability, and continuous learning. With a strong background in Business Development, Human Resources, and Market Strategy, I thrive on solving challenges and creating impact. I’m passionate about brand growth, consulting, and digital marketing - always eager to explore new ideas, optimize strategies, and drive business success. 🚀
I am starting my professional journey with EPAM Systems as an Associate Business Analyst. Joining a global powerhouse with 60,000+ professionals across 55+ countries, listed on NYSE, part of the S&P 500, and included in Forbes Global 2000 feels truly special. Being part of a company recognized among the world’s top organizations is a different kind of pride. Founded in 1993, EPAM stands among the #top technology and consulting giants, trusted by some of the world’s biggest brands and ranked four times as the 1 IT services company on Fortune’s 100 Fastest-Growing Companies list.
Led comprehensive comparative research on 8 global nutraceutical brands using primary and secondary data to shape content strategy and successfully launch 4 flagship content series. Collaborated cross-functionally with R&D, Product Management, and Marketing teams to gather insights, translating them into 18 SEO blogs and 20 social media campaigns that enhanced brand visibility and stakeholder engagement. Improved ROI across 7 international media platforms by applying audience segmentation and analytical filtering to optimize CPC and CTR benchmarks for B2B campaigns.
Researched market trends, identified potential buyers, and generated sales leads for Songadh Handicraft Federation, a tribal women's hand-block manufacturing unit, as part of the SUPA project. Designed a brochure to enhance brand visibility and improve outreach. Created an Excel dashboard for sales tracking, stock management, and revenue monitoring, improving business efficiency
Managed the marketing strategy for the Magnesium Glycinate product, optimizing its online presence. Created and published SEO-optimized blogs, enhancing visibility and engagement. Monitored and analyzed website traffic using Google Analytics to track page performance. Implemented data-driven marketing techniques, increasing traffic for the Magnesium Glycinate product page
Co Founded - ALCHICATE With Omkar Patel, Managed Google Analytics, tracking traffic, engagement, and marketing ROI Led branding, positioning, and consumer analysis to boost acquisition Enhanced digital marketing using data-driven insights and reports Gained strong leadership skills by managing projects from start to finish