Swadha Maheshwari Karnani

Marketing Strategist

India

About

As a marketing strategist, I blend research-driven insights with creative narratives to craft impactful brand strategies. With expertise spanning content, design, and social media marketing, I've honed a deep understanding of consumer behavior through collaborations across diverse industries. I bring brands to life through words and visuals across all digital touchpoints. From crafting social media content to developing cross-channel campaigns, I transform information into engaging stories that resonate. I'm excited to explore how we can forge deeper connection. If you need an experienced professional to elevate your brand's narrative, let's connect!

Experience

  • Business Manager at Revolving Spaces
    Oct 2025 - Present · 9 mos

    At Revolving Spaces, I manage core business operations across sales, marketing, and partnerships. My responsibilities include: - Coordinating directly with the CEO and CCO on daily operations and strategic priorities - Managing CRM systems and sales pipelines to ensure data accuracy and performance tracking - Leading landlord outreach, prospect research, and lead generation across key property portfolios - Supporting marketing execution, from campaign coordination and content planning to performance reporting - Overseeing internal communication, team processes, and documentation to keep projects on track My focus is on driving clarity, consistency, and commercial impact across every part of the business.

  • Marketing Manager at Swipe (YC S21)
    Dec 2024 - Sep 2025 · 10 mos

    Swipe is a YC-backed Billing, Payments & GST app revolutionizing invoicing for Indian SMEs. We help businesses send invoices via WhatsApp and enable instant payments with ease. My Role: As a Marketing Manager, I contribute to Swipe’s growth by executing impactful marketing campaigns, driving customer engagement, and writing compelling content that resonates with our audience. Key Responsibilities: - Develop and execute marketing campaigns to boost brand awareness and customer acquisition. - Create engaging content across all social media platforms. - Streamline marketing processes to improve efficiency and effectiveness. - Ensure consistent and impactful brand messaging across all digital and communication channels. - Conduct market research to identify trends, opportunities, and audience insights. - Drive initiatives that enhance Swipe’s visibility within the startup ecosystem.

  • Marketing Consultant at Freelance
    May 2024 - Dec 2024 · 8 mos

    Developed and executed marketing strategies, focusing on digital marketing and brand positioning. Managed social media, content marketing, and campaigns to drive growth. Key Achievements: Increased organic traffic by 30% through SEO and content marketing. Boosted social media engagement by 40%. Improved email conversion rates by 15%.

  • Carpediem (Hyderabad, Telangana, India)
    • Employer Brand Associate
      Feb 2024 - May 2024 · 4 mos

      Developed and implemented employer branding strategies, increasing brand awareness by 60% and improving candidate applications by 35% Managed comprehensive marketing campaigns across digital channels, achieving a 40% increase in target audience engagement Collaborated with creative partners to develop effective brand-specific briefs, ensuring clear and consistent communication Monitored campaign effectiveness, analyzed data, and implemented strategic adjustments to optimize results Presented and championed branding campaigns to clients, securing project approvals and fostering strong relationships

    • Associate Consultant
      Sep 2023 - Feb 2024 · 6 mos

  • Marketing Executive at Nimbark Fashions Ltd - India
    Sep 2020 - Sep 2023 · 3 yrs 1 mo

    • Drafting and managing the Marketing and Digital Marketing activities of the company. • Collaborate with the marketing team to create and execute marketing campaigns, including email marketing, social media, and content marketing. • Manage and maintain social media platforms, organizing and executing effective campaigns that resulted in increase in engagement. • Spearheaded website development projects, improving user experience and optimizing for SEO, resulting in increase in organic traffic. • Conduct regular market research to identify target audience behaviours, trends, and insights, resulting in more targeted campaigns. • Prepare monthly content calendars aligned with brand goals and execute them in collaboration with the Branding team. • Assist in the development of marketing materials such as brochures, presentations, and sales • Assist in planning and executing events such as trade shows, and customer events. • Research and Market development for a new projects undertaken by the company.