Bulgaria
I am a business coach and trainer, supporting professionals and organisations to work through complexity, build confidence, and sustain performance through practical, human-centred coaching and learning. My work is grounded in certified expertise in business coaching, NLP (Neuro-Linguistic Programming), and Agile methodologies, which I use to support individuals and teams in navigating constant change, strengthening collaboration, and turning insight into action. Alongside my coaching practice, I bring over 20 years of experience in marketing leadership and business building within global companies. This background allows me to connect development work with real business contexts - strategy, decision-making, and measurable outcomes. My mission is to support professionals and organisations in developing ways of leading that make a difference, driving business results through people growth.
• Partner with senior leaders and HR teams to identify capability gaps and design tailored leadership development solutions aligned with business priorities • Design and deliver end-to-end leadership programs (diagnosis → design → facilitation → follow-up) across multiple industries • Facilitate workshops, leadership sessions, and team interventions using coaching-based and experiential learning methodologies • Support organizations in strengthening learning culture, leadership effectiveness, and collaboration models • Apply structured frameworks and feedback loops to evaluate impact and refine development initiatives
• Defined the strategy, role and connection of Own Brands within BILLA product portfolio • Developed new Brand concepts • Managed growth strategies of existing Own Brands, including portfolio expansion, communication and activation
• Developed and executed country-level marketing strategies for the Coca-Cola portfolio, aligning global brand standards with local market priorities to drive growth and brand equity. • Led and mentored the local marketing team, delivering high-impact ATL/BTL campaigns and developing strategic partnerships with key customers (inc. from e-commerce) • Assessed attractive consumer opportunities by leveraging consumer and market research to identify new volume and profit growth areas (e.g., new beverage sub-categories, new packaging opportunities). • Managed agency relationships (Media, Creative, Digital) and collaborated cross-functionally with Digital, E-commerce, Franchise Leadership, and Central Marketing to ensure seamless execution and budget optimization. • Spearheaded agile projects launching innovations and campaigns, leveraging consumer insights and data analytics to optimize ROI and adapt plans dynamically. • Oversaw local brand financials (NR, GP, DME), ensuring marketing spend was efficient and contributed directly to business targets, while managing agency transitions and Joint Venture projects
• Developed growth strategies and managed integrated marketing campaigns to strengthen brand health and increase consumer transactions. • Designed campaigns with strong digital and in-store synergy, strengthening engagement across the consumer journey and boosting conversion. • Aligned marketing initiatives across system stakeholders and external agencies, ensuring consistent messaging and maximum impact. • Steered collaborative work across Coca-Cola System functions to leverage innovation in products, packs, technology, and communication, capturing incremental business opportunities. • Led cross-functional teams on business planning and project execution, meeting KPIs through data-informed decisions. • Established and nurtured external partnerships to amplify brand activations and extend market reach. • Oversaw budget allocation to optimize marketing spend against strategic objectives. • Managed local Sparkling Beverages Marketing team
• Captured and connected cross-country market and consumer insights, providing foundation for shopper marketing strategies, omnichannel approaches and effective management of key shopper touchpoints. • Developed shopper marketing strategies for all TCCC brands across multiple markets, including Key Customer tailor made solutions • Managed collaboration with shopper marketing agencies across Europe and cross-country teams to deliver impactful shopper strategies cross TCCC portfolio supporting brand KPIs • Acted as a champion to ensure appropriate sharing of knowledge around shopper marketing, including equipment, process or visibility drivers • Planned and allocated budgets centrally, ensuring efficient use of resources and maximum return on marketing investments
• Managed the design and implementation of market research projects, incl. client tailor-made • Provided key input in the development of research methodology for particular market segments • Prepared analysis and reports on development and segmentation of the real estate market - for internal users and external clients (B2B)
• Managed planning and implementation of consumer and market research for 6 markets • Provided market insights and analyses to Cross-country marketing teams, top management and brand owners, contributing to the strategic decision making • Managed research budget allocation per market