Utrecht Area
Senior enterprise transformation leader and strategic advisor to C-suite. Over the past decade I've moved from advising on transformation to driving and enabling it. From strategy consulting at Accenture, through building the value function at commercetools, to leading enterprise transformation at Perfetti Van Melle. I connect commercial and innovation ambitions to the programmes, governance, and operating models that deliver them. I build the value architecture, financial models, and initiative governance that turn strategy into measurable outcomes.
Senior transformation leader partnering with the CCO, CRDQ, CDTO, and C&M leadership to translate product innovation and commercial ambitions into enterprise-wide change. Lead the transformation of Product Innovation (NPD/PLM): governance, operating model design, portfolio alignment, and integration with IBP, data, and the digital core. Enable commercial growth initiatives (commercial insights, route-to-market, TPM) by strengthening programme structure and cross-functional execution across regions. Senior advisor for digital core transformation (SAP S/4HANA, process harmonisation, data foundations). Prepare and run enterprise governance forums: decision-making, business readiness, adoption, value realisation.
Provide freelance strategic advise on the intersection of business & technology. Key client: Heineken International (Digital & Technology), Amsterdam.
Managing multiple teams at different clients (e.g. HEINEKEN, Unilever, PVH, AFKL) simultaneously working on project delivery and business development; either as Program/Project Manager or (interim) Product Owner.
Focus area: continuous improvement on the intersection of eCommerce and IT. Project example: functional eCommerce consultant for Etrias Lifestyle Stores (conglomerate of Magento based B2C web shops across 8+ European countries).