Greater Hamburg Area
Enthusiastic about digital solutions and sustainability. Focussed on strategic and hands-on marketing & sales. Broad management experience in: Sales, marketing, product management, customer success, business development, controlling and strategical project management. Experienced in various sectors: Mobility, online / ecommerce, telecommunications, hardware, software, SaaS, media, FMCG, retail. Proven track record in developing go-to-market strategies and building marketing & sales teams and new business models at start-ups, scale-ups and existing organizations. Improvement of all customer-related processes.
Supporting companies in strategy development, process optimization and interim management with a focus on sales, marketing and customer success.
Development of a customer success strategy and introduction plan for Elis Germany across all branches.
Early-stage circular economy start-up, provider of high-quality used IT hardware: Responsibility for the go-to-market strategy and the marketing and sales teams. Defining and implementing the go-to-market strategy, building the sales team from scratch and re-launching the marketing. Achievements, e.g.: Six-fold increase in sales, decrease of CAC by 70%, NPS > 70.
Professional online network and job platform: - Brand marketing lead for XING brand (ad interim): Management of brand campaigns, influencer marketing, brand ambassador program - Commercial and business ownership for Hallofreelancer (corporate start-up, freelancer placement platform): Responsible for marketing, sales, customer success and product. Definition and implementation of go-to-market strategy, management of whole marketing and sales activities