Singapore
Medical device professional with experience in leading large teams across expansive geographies as well as vision setting, P&L management, marketing, sales, market development, health policy, and reimbursement. Proven track record of accelerating growth in emerging and mature markets through strong leadership, innovative market development activities, customer engagement, KOL development, targeted investments, and channel change / go-direct strategies. Lived in Hong Kong, Singapore, Germany, and the U.S. Strong cultural dexterity with experience of working directly across more than 20 Asia Pacific countries. Fluent in English and German. Specialties: Commercial leadership, P&L management, marketing, market development, sales, sales force effectiveness, goal-setting and tracking, people management, Asia, emerging markets, medical devices, health care, strategy, talent recruitment and retention, distributor management
• Fully P&L responsible for Asia Pacific Structural Heart business across Japan, China, India, Australia / New Zealand, Southeast Asia, Hong Kong, Taiwan, and South Korea. • Manage comprehensive product portfolio, including Transcatheter Mitral Repair (MitraClip), Transcatheter Tricuspid Repair (TriClip), Transcatheter Aortic Replacement (Navitor with FlexNav Delivery System), tissue and mechanical heart valves, stroke prevention (PFO and LAAO), and congenital heart defect devices. • Set vision and strategic direction for region, achieve and exceed financial goals, and build high-performance team.
• Led strategic plan development for Cardiovascular Group (CRHF, Coronary, Structural Heart, Aortic/Peripheral/endoVenous businesses) across APAC. • Set up strategic pricing function with 2 senior pricing analysts to drive discipline across discounting, bundling, launch pricing, and general pricing analytics. • Created business intelligence function with analyst focused on sales operations reporting, customer segmentation targeting, market model creation and maintenance, and external market analytics. • Created and led four marketing councils focused on APAC-wide BU-level training & education, customer engagement, and best practices strategies as well as one APAC CVG senior council responsible for general marketing strategies across CVG portfolio. • Implemented marketing competency assessment and continuous training program (including tracking system) for 130 APAC CVG marketers.
• Fully P&L responsible for aortic, peripheral arterial, and endovenous businesses across 12 Asia Pacific countries. • Turned region from under performing to exceeding revenue, EBIT, and inventory targets while generating double-digit growth and a leveraged P&L each year. • Recruited team of 4 strong business managers within 18 months and restructured regional marketing team for franchise focus. • Resolved out-of-control inventory management in Korean business, leading cross-functional team to address long-standing issues through comprehensive strategy. Reduced obsolescence from $800K to $200K in just one year. Over-achieved total APAC inventory goals with 110% performance. • Led integration of newly acquired Covidien peripheral vascular and endoVenous businesses.
• Responsible for marketing function of endovascular aortic repair, peripheral vascular, and structural heart disease businesses across nine Asia Pacific countries. • Dramatically improved physician training by designing and implementing a network of 8 Centers of Excellence across Thailand, Singapore, Korea, Philippines, and Australia. Program consisted of standing KOL faculty, a standardized curriculum, and a branded suite of collaterals. • Played key role in developing emerging markets strategy across South East Asia, including transition to a logistics providers in key countries.
• Designed and executed market research study by collecting data from over 300 patients in seven European countries to gain insights into market potential and contingent valuation for next-generation remote monitoring system
• Received Chairman’s Award as top 5% performer. Awarded three rapid promotions in five years. Remained at or below budget and within project timelines for 100% of projects led. • Managed permanent team of six people and seven core IT systems. Operated in highly cross-functional environment and assessed, prioritized, and designed enhancement requests to improve productivity and add new capabilities to systems.