The Randstad, Netherlands
- leading a team of (junior) PM and Scientific Product Specialist - end-to-end responsibility of new products' market success, from market analysis to market launch and life-cycle management for all live-cell imaging products - involvement in M&A activities for market analysis and technological evaluation - increased the conversion rate from MQL to opportunity through structural improvements (creation of Scientific Product Specialist role) - managing distribution business with Corning
- drive the development and growth of Sartorius' PAT product portfolio using voice of customer and market dynamics - creation of marketing strategies under considerations of regional- and application requirements - planning and execution of new product launches and product life cycle management - market analysis and development of business plans - interaction with key opinion leaders and customers worldwide to identify market trends and needs, as well as building networks, and ensure customer satisfaction - compiling user requirement specifications for new products - active support of the sales team with the sales process through customer meetings, trainings and seminars - presentations on international conferences - OEM business manager
- rebranding activities/HUB identity: development of new website; creation of new logo, marketing materials, and templates; development of tradeshow equipment - identifying, collaborating, and helping develop new partnerships with Academia, Pharma, Biotech - driving business through licensing opportunities and service offerings - establishing CRM system and sales reporting tool - lead generation
- working with multiple internal departments (R&D; Production; QA/QC; ClinDev; RA; Digital Marketing; Marketing Communications; Sales) to manage all aspects of the portfolio (new product development, product launch plans and execution, life cycle management) - direct interactions with customers and KOLs to build KOL relationships and perform VOC interviews (build understanding of market needs and establish champions) - support for developing and implementing worldwide marketing plans, including pricing, positioning and promotional strategies - working with ClinDev and RA for regulated products on a worldwide product introduction and marketing strategy - responsible for Business Segment Analysis & Development and strategic business planning - working with Marketing Communications and Digital Marketing to develop and maintain promotional materials and to execute marketing activities - providing product specifications and reviewing product descriptions, technical specifications, and labels - evaluating current pricing against competition and customer's perceptions - leading a team of (junior) PM
- working with multiple internal departments (R&D; Production; QA/QC; Digital Marketing; Marketing Communications; Sales) to manage all aspects of the portfolio (new product development, product launch plans and execution, life cycle management) - direct interactions with customers and KOLs to build KOL relationships and perform VOC interviews (build understanding of market needs and establish champions) - support for developing and implementing worldwide marketing plans, including pricing, positioning and promotional strategies - responsible for Business Segment Analysis & Development and strategic business planning - working with Marketing Communications and Digital Marketing to develop and maintain promotional materials and to execute marketing activities - providing product specifications and reviewing product descriptions, technical specifications, and labels - evaluating current pricing against competition and customer's perceptions