Berlin, Berlin, Germany
Former CEO at Yousician (the home of GuitarTuna and Yousician), ex-Spotify, ex-Bain. I build and scale consumer products to global reach. Obsessed with turning retention, product and growth into one system that compounds revenue over years. Angel operator backing the next generation of consumer and prosumer entrepreneurs.
Advising CEOs, founders and their leadership teams on day-to-day and strategic challenges, incl. go-to-market, scalable monetization, internationalization and company culture. Investing in (pre)seed startups in EU and US, focusing on consumer/lifestyle, prosumer and subscription-based business models. Investments include Slay (slay.cool), Amie (amie.so), Komi (komi.io), informed (informed.so), Amino Collective (aminocollective.com), Petli (petli.app), HEAT (heat.io), Voicy (voicy.network), Butter (butter.us), The List (gothelist.com), and Flowrite (flowrite.com) Advisory work for Peloton, Knowunity, Yousician, Kittl, and others.
Leading app developer in the music entertainment and education space with more than 20M MAU reached globally. Yousician and GuitarTuna are market leaders in the guitar and piano space (learning instruments, play-along, music theory). Finland-based, the company has expanded it's office presence to Berlin in 2025.
Initiated the company-wide transformation towards an LTV-driven subscription powerhouse.
My team drives 60+% of Spotify's subscriber growth. We're growing our user and subscriber base through global acquisition and engagement programs, working closely with our product teams. Next time you get a message or an offer from Spotify, it's probably from one of my teams.
Growing Spotify's Premium subscription business in Europe – focus on Germany, Russia and Eastern Europe. Toge ther with my team, I ran the business along the entire user funnel: executing multi-channel conversion campaigns, optimizing/localizing our subscription portfolio and payment options, building strong regional partnerships.
Leading a global cross-functional team of operations managers, we were driving the regional implementation of Spotify's strategy and managing the day-to-day business on the ground. We balanced our global ambitions with regional business insights and developed both strategies and tactics that make Spotify a truly local product with global scale - for both consumers and artists.