Düsseldorf, North Rhine-Westphalia, Germany
Als Abteilungsleiter für Data & Media bei Vodafone leite ich seit über drei Jahren das Geschäftsfeld der Daten- und Medienmonetarisierung mit besonderem Fokus auf AdTech und digitale Medien. Gemeinsam mit meinem Team und Partnern wie AdScanner treiben wir innovative Werbelösungen voran, die Transparenz und Effizienz in der TV-Werbung fördern. Mit über 15 Jahren Erfahrung im Marketing unterstütze ich Marken und Investoren dabei, sich im datengetriebenen digitalen Marketingumfeld zurechtzufinden. Mein Ziel ist es, komplexe Themen wie programmatische Werbung, Medienstrategien und digitale Transformation zu vereinfachen, um fundierte Entscheidungen zu ermöglichen und nachhaltige, datenbasierte Ergebnisse zu erzielen.
Member of the Vodafone Brand Leadership Team. Responsible for: - Data, Analytics & Media Strategy - Artifical Intelligence (Analytics, Media, Creation) & AdTech - Data Monetization (All eyes on Screens, TV Advertising, Media Inventory, UTIQ)
Responsible for Digital Brand Communication and Digital Paid Advertising at Vodafone. Full ownership of Digital B2C, B2B, and Non-Profit paid advertising campaigns in Social Media, Programmatic Advertising, Search, In-App-Advertising, Digital Out-of-Home, Digital Audio, CTV, ATV, and Podcasts. Achievement of various awards. Build-up of 12 people in-house. Also in charge of the Advertising Technology Stack Development. Since 2020: Responsible for establishing Data Monetization Business Modells in Advertising with Report to C-Level.
Responsible for otelo Online sales strategies, brand communication, media strategy and sport sponsoring. Go-To-Market-strategy for otelo mobile phone contracts.
AdScanner offers a TV DMP solution for data-driven TV advertising and control. We help optimize our clients’ TV strategies, stay on top of their competitors’ activities and deliver a higher degree of transparency and speed overall in the TV ad ecosystem. We have developed a proprietary video recognition for the automated detection and analysis of TV ads and content. We integrate all identified ads and metadata in our user-friendly Cockpit dashboard, coupled with next-generation audience measurement data from our partnerships with international Telcos / IPTV providers. This enables us to give unique quantitative and qualitative insights into the performances of TV campaigns and TV content — on a second-by-second basis.
BRAND CONSULTING: I help brands to understand the digital data-driven marketing landscape better by simplifying complex subjects to ease decision making in programmatic advertising, social media advertising and Tech Stack usage. I offer services in consulting especially regarding media and digital media in-housing, pitch support, digital media agency audits, digital media campaign execution, digital coaching and digital training. I am available for workshops, podcast, keynotes and conferences around the digital transformation and marketing automation. INVESTOR CONSULTING: Furthermore I consult investors in advertising technology and (digital) media.
Leading a multi-client team with 5 members. Consulting big German brands from telco, DIY, Automotive in their comms & media strategy on- and offline communication. Responsible for execution of TV, Digital (Programmatic, Social), OOH and Radio media execution. Supporting new business development and product innovation.
Strategic Planning, Brand communication , Integrated communication planning Development, implementation and activation of social media entertainment strategies with strong focus on brand experience and customer loyalty Generation of market-, competitor-, sponsoring- and media analysis as well as creation of brand communication concepts Planning, negotiation, implementation and controlling of TV special ads and TV sport- and entertainment events