Munich, Bavaria, Germany
With nearly two decades in the international automotive and mobility sector, I have built a career at the intersection of strategic partnerships, business growth, and innovative mobility solutions. I lead high-impact OEM collaborations that drive measurable results across the entire vehicle lifecycle – from brand awareness and test-drive programs to lead generation and fleet integration. My experience spans senior leadership roles at Mercedes-Benz and SIXT, working directly with C-level executives and shaping strategies across Europe, Asia, and global markets. My approach combines strategic vision, operational excellence, and trusted relationships. Whether steering complex multi-market projects, negotiating global agreements, or launching innovative customer experiences, my focus remains on delivering sustainable growth and shared value for all partners. Core Competencies: - Global OEM Partnerships & Negotiations - Strategic Business Development & Growth Initiatives - Fleet & Mobility Solutions - International Sales Leadership - Automotive After-Sales Strategy - Cross-Cultural Team Leadership
- Direct report to the CCO; full global responsibility for strategic partnerships with leading automotive OEMs - Designing and implementing global OEM growth strategies with focus on marketing activation, test-drive programs, and lead generation - Strengthening senior-level OEM relationships to unlock joint business opportunities and market expansion
- Reported to the CCO, acting as primary interface between Fleet Purchase and OEM partnerships - Managed end-to-end OEM engagement across the sales funnel – from brand awareness to lead conversion - Collaborated with OEM leadership in sales, marketing, and product management to launch joint initiatives in multiple international markets
- Led global sales and business development for high-value international fleet customers (>500 vehicles per account) within the Customer Services Division - Developed tailored market-entry and customer retention strategies across more than 20 markets - Delivered measurable increases in fleet sales and service revenue through targeted initiatives
- Directed strategic account management for high-potential fleet customers globally - Steered performance and market development strategies across European subsidiaries - Improved customer satisfaction scores and optimized after-sales service offerings
- Led global audits across Marketing & Sales to ensure compliance, efficiency, and strategic alignment - Delivered audit recommendations adopted by senior leadership to enhance customer-facing operations