Austria
I'm inspired by brands that embrace new ways of communicating. Since my beginnings in graphics, the primary goal has been to reach people. More than 25 years in marketing have shown me that it is always the people behind the brands that create an exciting world around a product. The history around the product gets into the mind of the target group. What is anchored there, however, are the stories of the inventors, the builders. The ups and downs of the company. Here you can empathize and immerse yourself in a world of wonder and stimulate reflection. This is inspiration for others and ultimately the transfer of the brand spirit into the minds of the target group. In order to create the incentive to go common ways with the brand. Lead generation according to the motto: "Marketing is to invite somebody. Branding is the reason the person says yes." Mich begeistern Marken die es schaffen sich aus der Deckung zu trauen und neue Wege der Kommunikation aufzugreifen. Seit meinen Anfängen in der Grafik war das oberste Ziel den Menschen zu erreichen. Die mehr als 25 Jahre im Marketing haben mir jedesmal gezeigt, daß es immer die Menschen hinter den Marken sind, die eine spannende Welt rund um ein Produkt erschaffen. Die Geschichte rund um das Produkt bewegt die Gedanken der Zielgruppe. Was sich dort verankert sind aber die Geschichten der Erfinder/innen, der Erbauer/innen. Das Auf und Ab des Unternehmens. Hier kann man mitfühlen und taucht ein in eine Welt des Staunens und regt an zum Nachdenken. Das ist Inspiration für andere und letztlich der Transfer des Markengeistes in die Köpfe der Zielgruppe. Um dort den Anreiz zu schaffen mit der Marke gemeinsame Wege zu gehen. Leadgenerierung frei nach dem Motto: "Marketing is to invite somebody. Branding is the reason the person says yes." Der Informationsaustausch mit Marketing-Kollegen/innen und Querdenkern/innen ist für mich eine Quelle der Inspiration. Denn als neugieriger Mensch, möchte man gerne neue Erfahrungen sammeln und sich dadurch weiterentwickeln. Interested in: Content Creation | Augmented Reality | Modern Infotainment | Marketing Psychologie | B2B Marketing | Content Marketing | Digital Marketing | Marketing Automation | Marketing Strategy | Social Selling | Social Media-Marketing | Buying Personas | Customer Journeys | CRM-Systeme | Lead Generation | Sales Funnels | Cross Media | Vlogging & Blogging | Paid Social & Paid Search | Videomarketing | Storytelling | Neuromarketing
KREISEL Electric GmbH is an international battery solution-provider based in Rainbach, Upper Austria. Since 2014, KREISEL has been a leading innovator focused on the development of immersion-cooled battery solutions for demanding off-highway and marine applications. In 2022 KREISEL got part of the John Deere family. We have a differentiated, sophisticated battery technology and battery-buffered charging infrastructure. Currently KREISEL serves a global customer base across multiple end markets for high-performance applications. Focusing on high performance industrial batteries for: - off-highway - marine - charging
FerRobotics is the global leader in the development and distribution of sensitive robotic elements (for robotic material removal end-of-arm tooling / surface treatment end-of-arm tools / end-effectors) that equip an industrial robot or cobot with contact intelligence and real force control. We give robots feeling. And thus ensure more efficient, finer and more valuable production results. Our products close automation gaps seamlessly and are trendsetters in flexible automation in numerous industries on the international market. Applications: robotic grinding, sanding, polishing, deburring and individual requirements. FerRobotics - the brand for experts in robotic tooling and surface treatment.