Svea Geisenhof

Sports Events & Athletes/ Influencer Management @garmindach M.A. Marketing I Business Administration

Greater Munich Metropolitan Area

About

Hi there, find the hard facts to my person below! 🎓 Just finished my masters in Marketing - Business Administration at OTH Regensburg with a grade of 1.7. Also i have a bachelor degree in Sports-, Event- and Media Management, which i finished with a grade of 1.7 at Hochschule Mittweida. Both of my studies were characterized by strong team-spirit, many costumer-related projects and tons of opportunities to network with experienced people from the industry. 🌵Scholarship Recipient: My journey so far included studying Marketing (focus: Sports Business) at the Arizona State University, where I was honored to receive a scholarship from the Air Force International Friendship Foundation. ⚡️Work Experience: During my studies, I proactively pursued opportunities to gain hands-on experience in the sports industry. I have successfully contributed to athlete & influencer management, sports sponsorships and event management at e.g. the European Championships Munich 2022 and Garmin DACH. 🌟 Soft-Skills: Enthusiastic, passionate & hard-working! 🏆 Sports Volunteer: I'm actively engaged in volunteering within the sports community, fostering teamwork and sportsmanship. For several years, I'm always looking to gain new event insights and inspiration whether I volunteer for an international cheerleading event or a sports-focused holiday camp for kids with and without disabilities.

Experience

  • Garmin DACH (3 yrs 6 mos)
    • Marketing Specialist Events & Messen DACH
      Dec 2025 - Present · 7 mos

    • Events & Influencer and Athletes Management
      Jan 2023 - Nov 2025 · 2 yrs 11 mos

  • European Championships Munich 2022 (Metropolregion München)
    • Sports Sponsorships
      Feb 2022 - Aug 2022 · 7 mos

    • Sports Sponsorships
      Aug 2021 - Jan 2022 · 6 mos

  • Events & Fairs at OSRAM
    Dec 2020 - Jul 2021 · 8 mos