Barcelona, Catalonia, Spain
Responsible for Typeform's multi-channel, Lifecycle program across the entire user journey. • Defining, implementing, and overseeing all lifecycle marketing initiatives including activation, expansion, retention, cross-discovery, and seasonal promotional campaigns. • Managing, coordinating, and executing multiple cross-functional projects, working closely with Paid Marketing, Growth, Product, Data, and Customer Engagement teams to develop data-driven campaigns that drive key behaviours. • Project managing the Marketing automation procurement process and full platform migration. • Coordinating closely with Data Analytics to pull insights that inform our personalization strategy, and to effectively measure the impact and ROI of Lifecycle programs. • Developing an experimentation strategy to ensure continuous optimization of Lifecycle programs—creation of data-driven hypothesis, analysis, and unpacking learnings. • Exploring new channels and innovations in marketing automation.
Responsible for the creation and optimization of all public content, email marketing, and the social media strategy for Splendia, a B2C luxury hotel booking site. This role involved: •Developing a content strategy, and subsequently creating and managing all content for Splendia’s public website, booking platform, and social media profiles. This required a solid understanding of HTML, SEO, and in-house CMS, in addition to all major social media platforms and automation services. • Crafting creative and targeted on-brand copy for marketing campaigns, customer newsletters, and press releases. Coordinating translation of all relevant content and driving the overall localisation strategy. • Managing and coordinating multiple cross-functional projects simultaneously in a fast-paced, deadline-driven environment. •Generating ideas for social media, blog articles, email automation, and contests whilst paying attention to current trends. • Managing and recruiting content staff, interns, and a team of freelance translators. •Creation of image-based content for social media, requiring knowledge of Photoshop and InDesign