Suzanne Waddell

About

I am an established marketing and communications professional who combines sound strategic planning with innovative thinking to take calculated risks. I believe in teamwork and that the best ideas come from unexpected places. I enjoy connecting dots, breaking down silos, and fostering a consensus thinking approach to provide creative solutions. Team Development & Management | Strategic Planning | Media & Public Relations | Content Marketing | Internal & Crisis Communications | Branding & Marketing | Change Management | Creative Oversight | Event Programming | Operations

Experience

• Supervisor, Communications - Downtown Strategy at City of Calgary
  Jan 2024 - Present · 2 yrs 6 mos

• Director, Communications and Content at United Way of Calgary and Area
  May 2021 - Dec 2023 · 2 yrs 8 mos

• Senior Manager, Communications and Strategy at Bright Wire Leadership
  Nov 2020 - Dec 2021 · 1 yr 2 mos

• Consultant at Bespoke Non Profit Solutions Inc.
  Sep 2020 - May 2021 · 9 mos

• Director, Marketing and Communications at Bow Valley College
  Sep 2018 - Jul 2020 · 1 yr 11 mos

  Our accomplished team shaped and showcased the unique attributes of the College online, on-air, and in-person through strategic brand-aligned initiatives. Our department led all Communications, Marketing and Creative activities, including market positioning, reputation and issues management, crisis communications, media relations, internal communications, content marketing, social media, advertising, sponsorships, community engagement, graphic design, photography, video production and event management. Our centralized services supported clients in the Executive Offices, International and Domestic recruitment, donors, and the schools of Creative Technology, Business, Health, Continuing Education, Community Studies, Immigrant Advancement, and the Innikokaan Centre, as well as community partners.