Greater Chicago Area
From shaping digital content experiences at msnbc.com to Xbox and Kindle, I lead global content initiatives centered on business goals, customer needs, and scalable execution and management. At Microsoft, I launched the web experience for Zune and later developed content strategies and managed content programming teams for the Xbox online console experience. My expertise in digital marketing expanded at Amazon, where I advanced eBook sales through targeted campaigns. As Lead Digital Producer at Shure, I built a framework for product data analysis, software release management, and UX programs, paving the way for my role as Associate Director. In this position, I introduced a design-thinking, research-first approach to product innovation, enabling strategic product portfolio and project planning. I’m passionate about blending content engagement with analytics and I thrive on empowering teams to achieve business excellence with content tools, governance, and processes.
- Transformed market research planning and operations within the Global Marketing & Sales organization by developing and managing a rhythm-of-the business/governance process to align goals and priorities with decision makers, secure research resources, and validate UX designs and prototypes. - Partnered with marketing and product to understand research learnings and shape them into compelling value propositions and content for business case presentations. - Structured communication between Product Management, Design, Marketing, Sales, and Development teams by leading adoption and training of Aha!, a roadmapping and program management tool. - Refined ROI analysis methods by implementing a data-driven process and responsibility matrix while also forging cross-functional partnerships with Finance, Research, and Pricing. - Closed collaboration gaps between product and UX teams by project managing meetings, prioritizing projects against business goals, and communicating results and actions. - Co-led a strategic advisory group accountable for ensuring successful headphone/earphone product launches. - Hired and managed two full-time employees to support program and project management, product data analysis and reporting, UI localization, software release management, and product marketing content creation.
- Managed go-to-market operations for software product launches and updates by creating processes and templates, writing web and in-app marketing content, and project managing digital assets. - Launched and led product data analysis capabilities by working with product teams on prioritizing data analysis features, cleaning and verifying data, and coaching stakeholders on understanding and acting on recommendations. - Fixed communication gaps and lack of UI localization management by creating and managing workflows, assigning responsibilities, creating project timelines, and documenting best practices.
- Scaled UK Amazon Publishing eBook with campaign calendars, email strategies, and integrated cross-platform campaigns. - Exceeded website campaign ROI goals by 22% and negotiated a 5% increase in share of voice on the Kindle store homepage and on Kindle devices. - Achieved strategic marketing goals by launching UK’s Kindle First program and hero book framework to support 24 additional book launches. - Bridged a £1.2m operating plan gap by developing and executing 14 ongoing merchandising campaigns and 24 incremental “evergreen” targeted emails based on data of top-selling sub-genres, series, and authors.
- Managed editorial and marketing campaigns globally on the Xbox console homepage for games, movies/shows, and apps to engage family/child users, resulting in relevant family-oriented programming prioritized by data-informed decisions and brand strategy objectives. - Managed content publishing tool roadmap and priorities with engineering, developed standard content calendar formats for streamlined global communication, and created automated campaign data reports with Omniture (Adobe Analytics).
- Hired an 8-person content team to create and manage the console homepage experience featuring editorial and merchandising campaigns for games, movies/shows, apps, community events, and original videos. - Developed content and campaign management processes and documentation to scale content and design teams globally amid major platform and feature updates, UI redesigns, and tool changes. - Exceeded subscription campaign management goals by consolidating campaign creation and management work in the U.S. and consistently applying data to difficult design decisions. - Awarded two Microsoft Gold Star Awards (2009 and 2010).
- Launched and managed website content strategy and publishing for Zune v1 and v2 by creating content management processes, writing product and artist content, and creating wireframes for new merchandising and UX features. - Developed seasonal product and accessory-related website campaigns based on data analysis, resulting in increases in impressions and click-through rates while supporting product marketing and brand objectives. - Awarded Microsoft Live Service Group Award (2007) and Microsoft Gold Star Award (2008).