Greater Cleveland
Senior digital marketing leader with 10+ years of experience driving demand through email and webinar programs. Demonstrated success increasing email engagement by 20% through advanced segmentation, A/B testing, and continuous optimization. Proven ability to lead full lifecycle campaign execution, improve operational processes, and mentor team members while ensuring error-free delivery and strong stakeholder alignment.
Partnering with All Covered, a division of Konica Minolta, to lead event marketing and webinar initiatives supporting healthcare, financial services, and cybersecurity audiences. Responsible for event strategy, campaign planning, sales enablement, attendee engagement, and process optimization. Collaborating with marketing, sales, and executive leadership to build scalable programs and drive measurable business impact through events and webinars.
Owned the full lifecycle of email and webinar marketing, including strategy, segmentation, automation, execution, and performance reporting. Drove continuous improvement through A/B testing, messaging optimization, and data-driven insights while serving as a subject-matter expert and mentor to team members. Led operational enhancements to improve campaign governance, ensure error-free execution, and increase cross-team alignment and efficiency *Increased email open and click-through rates by 20% through improved segmentation, A/B testing, and messaging optimization. *Analyzed email and webinar performance metrics to refine targeting, messaging, and conversion paths, driving continuous improvement. *Optimized email performance through continuous A/B testing of subject lines, messaging, CTAs, and send times. *Served as a subject-matter expert and trusted advisor for email and webinar marketing across the organization. *Mentored and coached marketing team members on email strategy, campaign execution, automation, and performance optimization. *Reviewed campaign setups and provided quality-control feedback to ensure error-free execution across all email sends. *Led the zero-downtime migration from Pardot to Marketo by partnering with marketing operations to prepare lists, validate templates, and execute required testing for campaign readiness. *Created standardized webinar and email campaign brief templates in Workfront to improve cross-team clarity and execution efficiency. *Developed email performance benchmarks to measure effectiveness, identify optimization opportunities, and drive continuous performance improvements. *Improved cross-team alignment and execution efficiency by standardizing campaign processes and documentation. *Ensured error-free campaign execution through governance and quality control best practices.
*Led full-cycle coordination for 12 annual tradeshows, managing exhibitor contracts, booth logistics, freight, utilities, and vendor relationships to ensure smooth, on-time event execution. *Ensured post-event lead capture, data entry, and timely handoff to sales for follow-up.