Brooklyn, New York, United States
Brands with a social impact story to tell need communications strategies that resonate with stakeholders and drive business results. As founder and CEO of McPherson Strategies, a certified B Corp and women-owned consultancy founded in 2013, I help have spent the past decade helping Fortune 500 companies and global NGO’s including Dell, Nike, Ford Motor Co., TIAA, and Zoetis New Profit, Alight, Leadership Now Project, Don’t Ban Equality and the Women's Philanthropy Institute communicate their sustainability and social impact initiatives in ways that generate media coverage and build lasting stakeholder trust. Our work transforms complex narratives into compelling stories that moves audiences to action. My approach combines 30+ years of comms expertise with genuine relationship-building methodology. I wrote The Lost Art of Connecting (McGraw- Hill) to share the framework that has driven my career: authentic connections create sustainable business value. Forbes recognized this work with their 50 Over 50 Impact honor, Worth Media included me in their Worthy100 for contributions to purpose-driven business, and Fortune Magazine, Fast Co, and Elle Magazine recognized my voice on social platforms. McPherson Strategies works with organizations at the intersection of brands and social impact. We provide storytelling, partnership creation, and visibility strategies for corporations, NGOs, and social enterprises. We help leaders articulate their purpose, build strategic relationships, and create communications that move stakeholders to action through ESG communications, corporate responsibility strategy, and sustainability messaging. I share insights on corporate responsibility and stakeholder engagement through contributions to HBR, FastCo, and Forbes. Conference organizers at SXSW, Massachusetts Conference for Women, DLD, Worth Women, and Techonomy bring me in to speak on building meaningful business relationships. Putting my money where my mouth is, I invest in and advise women-led startups including Our Place, Hint Water, The Helm, Apolitical, and Edify Collective. I serve on the board of The 19th News and advisory boards including Just Capital, LEBEC, The Conduit, and Better Politics Foundation. I'm also a founding board member with the US Chamber of Connection, building a movement to reverse the decline in connection and trust.
• Grew consultancy from solo practice to multi-million dollar B Corp- certified social impact and sustainability communications consultancy, advising Fortune 500 companies and leading nonprofits, including Nike, HP, Ford Motor, TIAA, Zoetis, Dell, Salesforce, International Planned Parenthood Federation, Bloomberg Green, New Profit, Alight, Leadership Now Project, Don’t Ban Equality and the Women's Philanthropy Institute—organizations committed to communicating their impact authentically. McPherson Strategies operates at the intersection of brands and social impact, providing storytelling, partnership creation, and visibility strategies for corporations, NGOs, and social enterprises. As founder and CEO, I lead client strategy, oversee a team of communications professionals, and maintain relationships with C-suite executives across our portfolio. • Delivered and implemented bespoke communications strategies across client portfolio,resulting in coverage across The New York Times, Fortune, WSJ, Fast Company, and leading industry publications among others • Secured top earned speaking opportunities for C-suite clients at major industry conferences, including Milken Conference, SXSW, The Atlantic Power of Purpose, Fast Company Innovation Festival, Greenbiz, and Social Innovation Summit • Built strategic partnerships between corporate clients and mission-driven organizations that advanced both business objectives and social impact goals
Author of the McGraw-Hill business book The Lost Art of Connecting, a leadership resource focused on relationship-building, strategic networking, and professional development in an increasingly disconnected world. Drawing on 30+ years of experience building networks across corporate, nonprofit, and entrepreneurial sectors, the book provides a practical framework for creating authentic, high-impact professional relationships. It translates real-world experience into actionable strategies that help leaders strengthen trust, expand influence, and drive long-term personal and organizational growth. Published in English, Spanish, Chinese and Bulgarian, and distributed globally by McGraw-Hill, the book has generated sustained media coverage, including NPR, CNN, Fortune Magazine, HBR, USA Today, MSNBC, and serves as the foundation of my thought leadership platform—supporting keynote speaking, executive advisory work, and consulting engagements focused on connection strategy and relationship capital.
We are building a movement to reverse the decline in connection and trust by driving deeper, more meaningful connections.
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