Su Lim

Strategy and Design for Change - Future Experiences, Environments & Systems

Melbourne, Victoria, Australia

About

Strategist and designer of change, helping organisations create future-ready experiences, environments and systems that deliver commercial, environmental, social and cultural value. With over 30 years of global experience across diverse sectors, my practice focuses on the evolving relationship between experience, behaviour, and place. I'm an advocate for inclusive, participatory design and interested in creating the conditions for those 'aha' moments. Core skills: Business Strategy, Spatial Strategy, Workplace Strategy, Change Management, Stakeholder Engagement, User Research, Experience Masterplanning, Organisational Coaching.

Experience

  • Co-Founder at Experience Foundation
    Aug 2025 - Present · 11 mos

  • Owner at SU LIM STUDIO
    Jun 2025 - Present · 1 yr 1 mo

  • Adjunct Senior Industry Fellow at RMIT University
    May 2025 - Present · 1 yr 2 mos

    Honorary Appointment, RMIT Forward.

  • Global Managing Director at FreeState
    Apr 2021 - Jun 2025 · 4 yrs 3 mos

  • Six Ideas (5 yrs 5 mos)
    • Founder and Director
      Feb 2017 - Mar 2021 · 4 yrs 2 mos

      In 2019, Six Ideas was acquired by DEXUS.

    • Founder - Workcollectiv
      Nov 2015 - Jan 2018 · 2 yrs 3 mos