Susan, Nguyen Giang Xuan

Business Development | Digital Transformation | Brand Consultancy & Management

Ho Chi Minh City, Ho Chi Minh City, Vietnam

About

A driven individual who passionate about business development & thriving innovative solutions. A thinker and a go getter. • Focus on what matter to the business, thrive changes • Strong commercial skills couples with decisive leadership style • Ability to take a creative and a hypothesis driven approach in order to solve complex problems • High level of energy and personal drive

Experience

  • Founder & CSO at Nexhub Corp
    Dec 2025 - Present · 8 mos

  • Founder at MAIA
    Sep 2024 - Present · 1 yr 11 mos

  • Head Of Agency, Vietnam (SEA Agency Team) at Facebook
    Aug 2019 - May 2024 · 4 yrs 10 mos

  • Head Of Large Scale Business & Partnerships at Coc Coc Ad Platform
    Oct 2018 - Jun 2019 · 9 mos

    The key focus of the role is to creating formalised business plans including JBPs and commercial terms, go to market strategy and an actionable plan of execution for account prioritization to ultimately sell CocCoc products and solutions to agency and large scale clients in Vietnam

  • Mindshare (5 yrs 4 mos)
    • Managing Partner cum. Business Development Lead, Mindshare Enterprise
      Nov 2015 - Mar 2018 · 2 yrs 5 mos

      Lead the Mindshare’s enterprise client portfolio which consists of blue chip international clients like Pepsi, Friesland Campina, Kimberly Clark, FWD, Nokia and local big giants like Vinasoy and TGDD. Have been the conductor in growing the Mindshare Vietnam business by double digit along with maintaining high standards of quality and driving innovative work and digital transformation across the board. 2015 Campaign Asia SEA Media Agency of the Year - Winner 2015 APAC Mobile Agency of the Year - MMA SMARTIES 2016, 2017 Campaign Asia Digital/ Media Agency of the Year Vietnam - Winner 2016, 2017 Campaign Asia SEA Network/Digital Agency/ Media Agency of the Year - Winner 2016, 2017 MMA SMARTIES Media Agency of the Year Vietnam – Winner

    • Strategic Planning Director/ Client Partner
      Dec 2012 - Nov 2015 · 3 yrs

      Lead thinking to inspire sound and innovative solutions, creativity and a proactive approach across brands and categories for 3 mega advertisers (Suntory Pepsico, Kimberly Clark and Friesland Campina). > Accountable for the overall thinking of the business and the effectiveness of the work > Own and develop digital paid media audience strategy, touch points, content consumption behavior to inform media and creative partners on overall media approach across client portfolio