Susan Lim

About

Experienced Marketing Manager with a demonstrated history of working in the hospital & health care industry. Skilled in Marketing Management, Market Planning, Consumer Products, Coaching, and Medical Devices. Strong professional with a Master (on-going) focused in Gerontology from Singapore University of Social Sciences.

Experience

• Marketing Manager (Business to Business), Incontinence Products and Away From Home (AFH) at SCA Singapore Pte Ltd
  Sep 2014 - Present · 11 yrs 11 mos

• Executive Committee Member at Society for Continence, Singapore
  Jul 2014 - Jun 2016 · 2 yrs

• Product Manager, Hygiene South East Asia at Svenska Cellulosa Aktiebolaget SCA
  Nov 2011 - Aug 2014 · 2 yrs 10 mos

  Responsible for business performance and strategic planning for TENA, market leader in adult absorbent products (e.g. adult diapers) and perineal care products in medical institutions. Cross-team work with global innovation team, product development, business intelligence and business support for new product development, feasibility studies and pre-launch product evaluation. Development and implementation of advertising and promotion programmes. Development and implementation of community programmes to raise public awareness on continence care via educational programmes and public forums.