Suraj Seetharaman

I build GTM systems that don’t break when you stop watching them | Co-founder @ Leadle | Full-stack GTM & RevOps | HubSpot Solutions Partner

Chennai, Tamil Nadu, India

About

Fix the system. GTM will run itself. It's the conclusion I've reached after 10 years and 500+ B2B companies - most of them smart teams with great product, running GTM on gut feel and grind. When Harinie and I co-founded Leadle in 2016, we started with appointment setting. Got good at it. Then kept pulling the thread. What breaks after the meeting? What breaks before it? Why does pipeline stall three stages in when everything looked fine on the call? Every answer pointed to the same place. Infrastructure. Not the tools. Not the team. The system connecting them or the absence of one. 500 companies later, the problem hasn't changed. Good people, broken systems, output that doesn't match the input. That's the work now: Signal-led ABM, Outbound infrastructure, RevOps architecture - all of it built to run without someone manually pushing it forward every morning. If that's the problem you're sitting on, you know where to find me. 👉 https://www.leadlehq.com/contact]

Experience

  • Cofounder & COO at Leadle Consulting
    Mar 2016 - Present · 10 yrs 4 mos

    At Leadle, we help B2B founders and revenue teams fix one of the most pressing problems — setting up a predictable growth engine. We build smarter, simpler, and more aligned go-to-market systems, designed around how people actually buy, not how sales teams want to sell. Over the last few years, we’ve supported 500+ B2B companies at all stages of growth to: 🔹 Generate consistent, qualified pipeline 🔹 Shorten complex sales cycles by 30% 🔹 Align their GTM motion with their product, team, and market 🔹 Hit new profitability benchmarks without adding headcount Our edge lies in execution. Every system is built for how buyers behave today - not how sales teams operated in 2012. If you’re a high-agency founder who wants a predictable and built to last revenue engine, book a call with me. [https://www.leadlehq.com/contact]

  • Deputy Manager - Sales Planning at Ashok Leyland
    Sep 2015 - Feb 2016 · 6 mos

    After Market - Parts - Sales Planning

  • Sr. Officer - Customer Service Planning & Systems Development at Toyota Kirloskar Motor
    May 2013 - Aug 2015 · 2 yrs 4 mos

    Dealer management system (DMS) DMS & CRM ERP Training System enhancements (Planning, testing, execution & post deployment support) Software development life cycle - Requirement & Product Gap analysis BI Tool & Data Analytics

  • Engineer - Sales, Marketing & After Sales at Renault India
    Aug 2010 - Apr 2013 · 2 yrs 9 mos

    CSI dealer training Dealer audits Sales projects Social media strategy development E-learning modules