Su Phing Yeap

Strategic Communications, Community Building, Speechwriting | MBA

About

Experience

  • Principal Speechwriter at Singapore Management University
    Jan 2025 - Present · 1 yr 10 mos

  • Head of Communications, Alumni Relations & Strategic Affairs at NUS College
    Apr 2022 - Jan 2025 · 2 yrs 10 mos

  • Associate Director, Strategic Communications, Transformation Office at National University Health System
    Jan 2021 - Mar 2022 · 1 yr 3 mos

    Communications Planning, Story and +5 skills

  • National University of Singapore (13 yrs 5 mos)
    • Senior Manager, Organisational Excellence Transformation Unit
      Jan 2020 - Jan 2021 · 1 yr 1 mo

      As part of NUS's Organisational Excellence (OE) journey aimed at fostering a culture of transformation, new skills, and continuous improvement, I served in the cross-functional OE Transformation Unit under the NUS President, Deputy President (Finance and Administration), and OE Director. My portfolio included: - Designing, executing, analysing, and communicating outcomes of the 2020 Organisational Agility survey. - Co-chairing the NUS Mental Well-being Task Force. - Leading change management efforts for the roll-out of SAP Concur, the University's new travel and claims management system. - Communicating OE efforts to disseminate best practices. Examples of our OE initiatives can be found at linkedin.com/showcase/nus-oetu."

    • Head MarComms, Alumni Relations
      Apr 2017 - Jan 2020 · 2 yrs 10 mos

      Developed branding and communications strategies to reach out to NUS' 300,000 alumni. Channels included award-winning The AlumNUS magazine (nus.edu.sg/alumnet/thealumnus/), where we turned our hardcopy format into an interactive web experience. The team strengthened existing email, Whatsapp and newsletters channels with on-goings in the University and memorable alumni stories. Our team also initiated NUS alumni's social media strategy. As a member of the Alumni Office's Directorate, I also served as Secretariat to the Alumni Advisory Board and Secretariat to the prestigious NUS Alumni Awards' Selection Committee. Read more about the Awards here: nus.edu.sg/alumnet/about/alumniawards.

    • Manager, President's Office
      Sep 2007 - Mar 2017 · 9 yrs 7 mos

      Drafted speeches to communicate senior leadership’s vision and outlook. Special Projects portfolio included: - Internal communications for HR - International networks strategy review - Start-up team member of Singapore’s first Liberal Arts College, Yale-NUS College - Faculty & administrative staff handbook development / intranet review - Youth Olympic Games – What Makes A Young Champion forum organizer - Redevelopment of the former Administration Building (AS8) and Arts Forum

  • Secretariat at International Alliance of Research Universities (IARU)
    Apr 2010 - Jun 2013 · 3 yrs 3 mos

    Networking Events, Story and +5 skills